Product A Web Usability Analysis Of Kiplinger's Business Website

2998 Words 12 Pages
Register to read the introduction… Users would perform important financial and consumer information searching task or e-commerce shopping. Users are provided timely and impressive financial information that cover subjects such as money management, buying and selling homes, retirement, insurance, taxes, careers, investing, college, travel, consumer purchases, and financial forecast, and books, magazines, letters, software, and audio recordings sales. Understanding users needs is not easy, however, the layout of Kiplinger’s website facilities users task by ensuring impressive reaction times, reducing memory load, and makes good on it’s goal to provide timely financial information to all …show more content…
The Kiplinger site has a white back ground and positions its signature Kiplinger.com blue Logo at the top left. There are 10 content links positioned at the top and you will find links located on the left side that provide quicker navigation to popular information that would be appealing to a targeted audience seeking consumer, business and personal financial information and …show more content…
The designers have to find the balance between business goals and objectives and usability of their website. An early focus and user-centered approach to development should be the driving force behind a websites development. Based on Cognitive-Affective Design Considerations, Analysis of Task Sets, Examples of Navigational Theories, Types of Page Layout Organization Associated with Page Purpose, Usability Evaluation of the Site, and Nielsen Usability Heuristics. In addition, allow the effective analysis of commercial websites using a critical eye based on examples of specific factors that directly impact the usability of a website, I was able to determine that Kiplinger’s website designers did find that balance between its corporate business goals and usability for their official web

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