Demographic Factors Affecting Marketing Communication

Register to read the introduction… For example, if a marketer wanted to target men specifically the communications will probably be different than if they wanted to target women. When my husband and I are relaxing and watching television together, I notice that he really only pays attention to the funny or comical advertisements and those that include fast cars. Even though fast cars is an interest of his and could be considered a psychographic factor opposed to a demographic factor, it is still important for a marketer to consider the ‘typical’ interests of the demographic or gender of the consumer they are targeting. By communicating a message that involves multiple aspects of that appeal to a variety of men, the advertisement will probably be more …show more content…
Having a better understanding of different consumer demographics will impact the marketing strategies used and how the message is most effectively communicated. Marketing using social media websites can be very effective if the target audience is children or a younger demographic. Whereas humor or funny advertisements might appeal to more of a male demographic. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective for that particular audience. Images for other goods or services that happen to contain fast cars would draw in a population of consumers that share the psychographic of having an interest in fast cars. The consumer’s lifestyle is another psychographic area to consumer when thinking about marketing communications. Military members typically very patriotic and have a very unpredictable lifestyle. Understanding that lifestyle of military members can help the marketer highlight areas that would interest the potential consumer as well, such as highlighting a flexible schedule or receiving college credits for military training that has already been