An infomercial that I selected is from Proactiv+, an acne breakout treatment kit. The infomercial has featured several celebrities who have themselves suffered from acne problems such as Adam Levine, Katy Perry, Justin Beiber, and etc. Besides the endorsed celebrities, the infomercial also features several current users that talked about how their life have changed after using Proactiv+. The main message of this Proactiv+ infomercial is that since everybody can use it, you should use it too. The advertisement includes a lot of specific information about the product such as its origin, benefits, reviews, price, and a phone number that consumers can directly call to make a purchase. The infomercial is about 30 minutes long and is often air on
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As a result, the main purpose for the two advertisement forms is to increase sale and build customer loyalty. Their target audience is people who suffer from acne but their main audiences would be teenagers, who are more likely to have acne breakouts. Further, they would present information about the product along with its benefits that could solve potential consumers’ acne problem. Other information could include unique advantage to differentiate themselves from competitors and how consumers can take action right away. Sometimes, they would use celebrity as a spokesperson for the brand as it is one of the easiest and quickest ways to catch consumer’s …show more content…
The purpose of the TV advertisement would be a video trying to make a first impression that can produce lasting results. For example, a 15-30 seconds commercial for Proactive+ would have an introduction of a product that can treat acne breakout with a short feature of Adam Levine telling his successful Proactiv+ story. Also, the ad could include a short demonstration of the product with its benefits. The ad could end with a quick suggestion on how consumers can go to its website to learn more information and make a purchase. In this way, consumers are not overflow with information but rather getting an acknowledgment of the product’s existence. In this case, consumers can check out further information in their own interest, instead of having the pressure to take an immediate action in infomercials. Also, with the power of a well-known celebrity like Adam Levine, consumers are more likely to check out afterward due to high credibility and the interested in the celebrity
As a result, the main purpose for the two advertisement forms is to increase sale and build customer loyalty. Their target audience is people who suffer from acne but their main audiences would be teenagers, who are more likely to have acne breakouts. Further, they would present information about the product along with its benefits that could solve potential consumers’ acne problem. Other information could include unique advantage to differentiate themselves from competitors and how consumers can take action right away. Sometimes, they would use celebrity as a spokesperson for the brand as it is one of the easiest and quickest ways to catch consumer’s …show more content…
The purpose of the TV advertisement would be a video trying to make a first impression that can produce lasting results. For example, a 15-30 seconds commercial for Proactive+ would have an introduction of a product that can treat acne breakout with a short feature of Adam Levine telling his successful Proactiv+ story. Also, the ad could include a short demonstration of the product with its benefits. The ad could end with a quick suggestion on how consumers can go to its website to learn more information and make a purchase. In this way, consumers are not overflow with information but rather getting an acknowledgment of the product’s existence. In this case, consumers can check out further information in their own interest, instead of having the pressure to take an immediate action in infomercials. Also, with the power of a well-known celebrity like Adam Levine, consumers are more likely to check out afterward due to high credibility and the interested in the celebrity