Advertising is a form of marketing communication used to promote something, usually using special techniques to sell items to the general population. The advertisement I picked for this assignment is one that is promoting the proactiv products. Today i’m going to be deconstructing this ad in detail, exposing several persuasive methods that proactiv used in their ad to make it successful. I picked this ad because I felt it incorporated a series of advertising techniques that wouldn't commonly be used to exhibit a product; especially in the beauty industry. I think the main target audience is straight, young, single acne conscious women, but it obviously also applies to people of any gender or sexuality. I can tell this is the main audience
