The emphasis on prevention and early intervention makes General Practitioners, being accessible, trusted and capable, ideal candidates to treat ‘patients’ with low-level substance problems (Deeham et al,1998). Yet despite there being plenty of training available in the subject, doctors show little interest enrolling in ‘dirty work’, predominately because they consider their remit lies with medical, not social aspects of a prejudicial ‘illness’(Strong, 1980:24). Brown et al (2016), however, offers an alternative argument to doctor’s reluctance, pointing out pro-active measures are backed by minimalistic financial incentives for brief interventions targeting substances, like alcohol, in comparison to smoking cessation. It could be suggested this
