Media， the medium of communication.， can also be regarded as the tool to pass the information from the source to the subject， using all the technical means with the ever-accelerated updating of science and technology. Great changes have been made in the way of media such as technologies, platforms, services and uses. One remarkable phenomenon of the contemporary media is that the number of people who focus on digital media is increasing. A good case in point is that the network information updates more quickly and the public watch YouTube videos from their laptop, their phone, their iPad or their tablet device more and more often recently. Due to the development of new media, people to some extent fail to consider the essential of paper media.
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The traditional media occupies a position in the contemporary economic development, providing a powerful support to social development. First of all, traditional media could offer many job opportunities, thus provides a platform that promotes the circulation of social economy. A large number of human resources are involved in the whole process of print media to operate and support, from the collection of news to the layout, and then to the printing and distribution. It follows that the print media is not only an industry but also a way to promote the country’s economic development. Print media industry consists of three parts: the newspaper industry, the magazine industry and the book industry. The newspaper industry plays a vital role in commerce, serving as a main commercial entity connecting advertisers and consumers. Newspapers capture a large percentage of advertising spending among all categories of media industries. In 1999, 21.5 percent of all advertising expenditures reach to newspapers. Newspaper industry has brought large economic income to the society on the basis of advertising expenses. For example, the average daily distribution of India newspaper is almost 100 million, making India one of the world’s largest newspaper markets. The magazine industry is also an important aspect of culture and social life. As a part of the paper media, the growing popularity of magazines provide opportunities to people …show more content…
First of all, it has a huge number of audiences especially for older people in that they are accustomed to the habit of abstaining information for a long time. It must be stressed out that some older people do not have the ability to know how to use the network facilities and electronic products that are produced by technological advances. In addition, the reason why the majority of book collectors have a fascination for paper books is that it has the value of collection and can be done at any time. It is a common sense that paper media is easier to seize readers’ spare time and more convenient to read. A case in point is that people seldom use a special time to get all kinds of new information. Modern life in city is usually in fast pace, so people would prefer to read newspapers and periodicals on the subway and bus. In terms of individual, paper media has its own unique development space. Paper reading has the sense of reality and cultural taste. According to reading habits, when read academic works, cultural classic and so on that need to rethink after reading, people tend to be closer to the books in a traditional way. The public is fully realizing how necessary the print media is for an
The traditional media occupies a position in the contemporary economic development, providing a powerful support to social development. First of all, traditional media could offer many job opportunities, thus provides a platform that promotes the circulation of social economy. A large number of human resources are involved in the whole process of print media to operate and support, from the collection of news to the layout, and then to the printing and distribution. It follows that the print media is not only an industry but also a way to promote the country’s economic development. Print media industry consists of three parts: the newspaper industry, the magazine industry and the book industry. The newspaper industry plays a vital role in commerce, serving as a main commercial entity connecting advertisers and consumers. Newspapers capture a large percentage of advertising spending among all categories of media industries. In 1999, 21.5 percent of all advertising expenditures reach to newspapers. Newspaper industry has brought large economic income to the society on the basis of advertising expenses. For example, the average daily distribution of India newspaper is almost 100 million, making India one of the world’s largest newspaper markets. The magazine industry is also an important aspect of culture and social life. As a part of the paper media, the growing popularity of magazines provide opportunities to people …show more content…
First of all, it has a huge number of audiences especially for older people in that they are accustomed to the habit of abstaining information for a long time. It must be stressed out that some older people do not have the ability to know how to use the network facilities and electronic products that are produced by technological advances. In addition, the reason why the majority of book collectors have a fascination for paper books is that it has the value of collection and can be done at any time. It is a common sense that paper media is easier to seize readers’ spare time and more convenient to read. A case in point is that people seldom use a special time to get all kinds of new information. Modern life in city is usually in fast pace, so people would prefer to read newspapers and periodicals on the subway and bus. In terms of individual, paper media has its own unique development space. Paper reading has the sense of reality and cultural taste. According to reading habits, when read academic works, cultural classic and so on that need to rethink after reading, people tend to be closer to the books in a traditional way. The public is fully realizing how necessary the print media is for an