Essay on Principles of Marketing

35233 Words Nov 19th, 2012 141 Pages
Specialized Features
New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession.
5
1 to Enhance Your Learning
Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing. 2 From beginning to end, a fully integrated customer value framework captures the essence of today¡¯s marketing. 3
The enhanced-learning design of the book features
annotated,
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This page intentionally left blank Principles of
Marketing

This page intentionally left blank Principles of
Marketing
14|E
PHILIP Kotler Northwestern University
GARY Armstrong University of North Carolina
Pearson Prentice Hall
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