Principles Of Persuasion Essay

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The six principles of persuasion, are Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking.

1. Reciprocity can be defined as a mutual exchange. Reciprocity also as a principle, can mean in a layman's language and understanding, as a give and take system or doing good and showing kindness to each other. An example is when during marriage ceremonies, birth day parties, graduation etc, the people you invite to witness yours also at another time, they also invite you to witness theirs.

2. Scarcity being an economic principle, whereby a limited supply of goods and services against a high demand for that goods and services, which at the end of the day, brings in a mismatch between the desired supply and demand system. It again, involves making a sacrifice of doing away with something so that you get more of the limited resources that is needed and also, making good use of it to achieve good results.

3. Authority is the given power to give orders and make sure it is obeyed. It can be the power to take very important decisions. By mentioning authority, there comes
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Even though, I approach and persuaded them, but I did not succeeded in getting them on board. It is not because they did not want to get involved but because, they were also engaged with other official assignments. Other than that, they could have joined the group.They apologized with the explanation and reference to the first principle of persuasion saying that, they very well remember that at one time or another, they were also faced with the same problem and when they persuaded me for help, I readily agreed and helped. Because it was scarce for me to get my co - equals to join, I used and worked with the ones I had and the job was

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