Prince Sports Case Study

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The factors that work for Prince Sports is that the company has been very technologically innovative. Prince Sports is known for inventing that first “oversize” and “long body” racquets, the first “synthetic gut” tennis string and the first “Natural Foot Shape” tennis shoe (Kerin & Hartley, 2017, p. 260). Prince Sports has gained a great reputation from their long line of innovation. Prince Sport has have a strong success in the social force by utilizing all kinds of social media to reach their customers. The company has engaged with customers domestically on Facebook and Twitter and has even connected internationally through Bebo, Hi5, and Orkut. Prince Sports has also had problems with competitive and economic forces. According to the Sports

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