Prince Puckler's Ice Cream

Decent Essays
In moving forward with our campaign, we must revise Prince Puckler's IMC tool box to be more effective. We will be keeping Prince Puckler’s storefront, point of purchase signage, merchandise, and logo the same. All of these are iconic and part of the history of Prince Puckler’s Ice Cream. We would also keep Prince Puckler’s current licensed sellers and partnerships the same because they help foster brand awareness away from the store front. Finally, Prince Puckler’s membership is Unique Eugene is important to keep because they help the community and help small local businesses.

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