Introduction
The following pages will discuss pride parade performance in the past and today. The history of where pride parades began and the impacts of performance and corporatization in North America. Pride Parades through time have changed dramatically. What once was used as a means of protest and a riot used for the protection and fight for people’s human rights, in North American culture, has turned into a celebration. The people who are present range from “visitors to pride parades line the streets to cheer drag queens, dykes on bikes, leather bears, buff boys, marching girls, gay parents with their kids, gay and lesbian school children and many more” (Johnson 2005 p.1). Johnson gives the descriptions of only some people who communicate …show more content…
Consumers have been purchasing pink merchandise with the intentions of their funds supporting research. The problem is that the pink washing of merchandise, everything from clothing to water bottles and nail polish in some companies, “use breast cancer cause-marketing to boost sales, while often contributing only a tiny fraction of proceeds to the cause” (“Pinkwashing”). The problems with pink washing do not end at the lack of proceeds but the “role of the public relations industry in promoting green- and pink washing by enabling corporate denial of accountability for the causes of breast cancer” (Pezzullo 2003 p.359). Corporations which use carcinogenic toxins or which emit greenhouse gases will still communicate and market to the community to be presumed as eco-friendly or in use of natural/organic …show more content…
Products such as vodka (http://www.absolut.com/ca/products/absolut-colours/), fast food and foot wear, among other things have been used as marketing tools, limited edition selling items, specifically around pride month to promote to the LGBT inclusive community. An article “Let’s Stop Buying the LGBT Rainbow” by Samantha Allen states, “deploying the rainbow to appeal to the LGBT community is a relatively new but increasingly common form of “pink washing,” a term used by critics of corporate breast cancer campaigns to describe the profusion of pink merchandise that appears on store shelves every October. Some call it “rainbow-washing.” (2015). Even though the term itself is new, it goes back to the roots and problems caused by corporations who involve themselves in green or pink washing. The corporations or brands that may promote the limited edition new sneakers may also be the places where employees face discrimination or harassment in the workplace. In the introduction, the discussion of a riot was brought forth. The term riot comes from the Stonewall riots, “[the] New York Stonewall riots which began on the night of 27 June 1969 when police raided a gay bar, called the Stonewall Inn, in Greenwich Village, NYC, USA” (Johnson 2005). These riots went on for days and were the beginning of the gay liberation movement. Now, as Allen reflects, the time of Pride month is when
The following pages will discuss pride parade performance in the past and today. The history of where pride parades began and the impacts of performance and corporatization in North America. Pride Parades through time have changed dramatically. What once was used as a means of protest and a riot used for the protection and fight for people’s human rights, in North American culture, has turned into a celebration. The people who are present range from “visitors to pride parades line the streets to cheer drag queens, dykes on bikes, leather bears, buff boys, marching girls, gay parents with their kids, gay and lesbian school children and many more” (Johnson 2005 p.1). Johnson gives the descriptions of only some people who communicate …show more content…
Consumers have been purchasing pink merchandise with the intentions of their funds supporting research. The problem is that the pink washing of merchandise, everything from clothing to water bottles and nail polish in some companies, “use breast cancer cause-marketing to boost sales, while often contributing only a tiny fraction of proceeds to the cause” (“Pinkwashing”). The problems with pink washing do not end at the lack of proceeds but the “role of the public relations industry in promoting green- and pink washing by enabling corporate denial of accountability for the causes of breast cancer” (Pezzullo 2003 p.359). Corporations which use carcinogenic toxins or which emit greenhouse gases will still communicate and market to the community to be presumed as eco-friendly or in use of natural/organic …show more content…
Products such as vodka (http://www.absolut.com/ca/products/absolut-colours/), fast food and foot wear, among other things have been used as marketing tools, limited edition selling items, specifically around pride month to promote to the LGBT inclusive community. An article “Let’s Stop Buying the LGBT Rainbow” by Samantha Allen states, “deploying the rainbow to appeal to the LGBT community is a relatively new but increasingly common form of “pink washing,” a term used by critics of corporate breast cancer campaigns to describe the profusion of pink merchandise that appears on store shelves every October. Some call it “rainbow-washing.” (2015). Even though the term itself is new, it goes back to the roots and problems caused by corporations who involve themselves in green or pink washing. The corporations or brands that may promote the limited edition new sneakers may also be the places where employees face discrimination or harassment in the workplace. In the introduction, the discussion of a riot was brought forth. The term riot comes from the Stonewall riots, “[the] New York Stonewall riots which began on the night of 27 June 1969 when police raided a gay bar, called the Stonewall Inn, in Greenwich Village, NYC, USA” (Johnson 2005). These riots went on for days and were the beginning of the gay liberation movement. Now, as Allen reflects, the time of Pride month is when