Prickly pear cactus is a species of the genus Opuntia and Family Cactaceae that grows widely in the North American deserts. The plant has flat fleshy pads, which are modified stems and look like large leaves. Its leaves are small wart-like projections that appear on the stem. The fruits and pads of this plant are rich in slowly absorbed soluble fibers, which help in regulating blood sugar levels (Davidson, 1999). Comfy Beverage Company intends to venture into the business of processing and selling prickly pear juice and prickly pear marmalade. This research paper is a marketing plan that outlines the strategies of marketing Prickly pear products in the United States and African markets. The paper comprises of a number of sub-sections
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Benson Digraph, the Executive Director, has previously worked in business development, marketing, and corporate strategy for several small and large firms, including Coca Cola Company, IBM Corporation, and Rotary Company. This experience will enable the business to apply a global perspective in its marketing and development.
Kuczaj Peter, the Managing Director of the production department is a trained and a practicing nutritionist. Through his management skills, he will ensure the prickly pear products are tested to determine their nutrients and medicinal components are right in the course of processing or before distributing them to potential customers. His Assistant has worked as an industrial chemist for a long time; hence, is qualified to supervise the entire production process to ensure the end products will be quality products.
Jacinta Charlotte, the Managing Director marketing department has worked with Comfy Beverage Company for 9 years and has specialized in web design and development, account management, systems engineering, and product improvement. She will ensure perfect online marketing measures are employed. The above is a list of a few members of the staff of the Company. The business is endowed with a highly qualified, competent, and able workforce that will work towards making sure that globally competitive goods are
Benson Digraph, the Executive Director, has previously worked in business development, marketing, and corporate strategy for several small and large firms, including Coca Cola Company, IBM Corporation, and Rotary Company. This experience will enable the business to apply a global perspective in its marketing and development.
Kuczaj Peter, the Managing Director of the production department is a trained and a practicing nutritionist. Through his management skills, he will ensure the prickly pear products are tested to determine their nutrients and medicinal components are right in the course of processing or before distributing them to potential customers. His Assistant has worked as an industrial chemist for a long time; hence, is qualified to supervise the entire production process to ensure the end products will be quality products.
Jacinta Charlotte, the Managing Director marketing department has worked with Comfy Beverage Company for 9 years and has specialized in web design and development, account management, systems engineering, and product improvement. She will ensure perfect online marketing measures are employed. The above is a list of a few members of the staff of the Company. The business is endowed with a highly qualified, competent, and able workforce that will work towards making sure that globally competitive goods are