PricewaterhouseCoopers Price Waterhouse Coopers, also known as PwC after rebranding in 2010, is known for being one of the Big Four in accounting firms ("PwC Rebranding: Overcoming Initial Reluctance", 2017). PwC has a longstanding story of success with its origin dating back to 1849 when Samuel Lowell Price opened the original business that would later merge with William Cooper’s business. Together, these well-established firms would form the company now known as PwC with a merger in 1998 ("History of PWC", 2017). As evidenced by its 223,000 employee base and global revenues of $39 billion in 2016, PwC has established its presence with its excellent service and reputation. Multiple honors and awards are also evidence of the company’s longstanding success. A small sampling of the honors includes the following: Training’s Top 125, Training’s Hall of Fame (2011), 100% Human Rights Campaign for Foundation’s Corporate Equity Index (2006-2011), Fortune Magazine’s 100 Best Companies to
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In fact, when rebranding, it was critical that the company maintain a logo that represented their history. Executives wanted to pay tribute to the company’s rich legacy while also paving the way for future success ("PwC Rebranding: Overcoming Initial Reluctance", 2017). The Symbolic Frame was also evident as PwC continues to engrain the vision in daily operation ("PricewaterhouseCoopers", 2017). In alignment with Bolman and Deal, PwC seeks to use traditions to build meaning (Bolman & Deal, 2008). Perhaps the best example of PwC’s use of the Political Frame is their stance against inequality. Although the company has been accused of actions of inequality in the past, their mission calls against it. Leaders at PwC believe they must use politics for the good of the company. An example is the use of strategies as outlined in the online magazine published by executives at PwC ("PricewaterhouseCoopers", 2017).
In fact, when rebranding, it was critical that the company maintain a logo that represented their history. Executives wanted to pay tribute to the company’s rich legacy while also paving the way for future success ("PwC Rebranding: Overcoming Initial Reluctance", 2017). The Symbolic Frame was also evident as PwC continues to engrain the vision in daily operation ("PricewaterhouseCoopers", 2017). In alignment with Bolman and Deal, PwC seeks to use traditions to build meaning (Bolman & Deal, 2008). Perhaps the best example of PwC’s use of the Political Frame is their stance against inequality. Although the company has been accused of actions of inequality in the past, their mission calls against it. Leaders at PwC believe they must use politics for the good of the company. An example is the use of strategies as outlined in the online magazine published by executives at PwC ("PricewaterhouseCoopers", 2017).