Key Concepts Price gouging, moral wrongs, Anti-gouging legislation, equitable access, Non-worseness claim Key Arguments In case of a disaster a gouging situation is characterized by its monumental significance to both the vendor and the customer. In fact, the exchange of critical goods in the event of a gouging situation, results into considerably greater utility to the customer as compared to the vendor.…
Once a company had achieved a monopoly and made it difficult for their products to be bought from any competitors, they would often raise prices. However, these practices were unprecedented and were justified by the ideas of Social Darwinism. Company owners had to be fierce and buy out competitors to survive in the cutthroat business world. The…
Price-gouging that occurs after an emergency, such as hurricane Harvey, has its obvious ethical dilemmas, but free market economists argue that it prevents scarcity. Laissez-faire economists believe that when quantity demanded increases the price must also rise because the higher price will become a necessary incentive for suppliers. They claim that when there is a scarcity, the distribution of goods and services are best done in a free market economy. The pricing system that is vital to the economy gets destroyed when the government intervenes. Price-gouging is currently illegal in 34 states because it is viewed as taking advantage of the disadvantaged.…
identify and explain 3-4 ethics issue (e.g. harm to stakeholder group, relevance of ethics theories, etc.). One of the biggest issues would be approaching to one’s privacy. Privacy and confidentiality include financial, medical, political, governmental and legal issues. The first issue involves not letting the participants know that they have the right to refuse any questions they feel is private.…
$1.2 million dollars worth of pennies get thrown away each year. Getting rid of pennies makes cents. “Penny Wise, or 2.4 cents Foolish?” written by Jeff Sommer, discuss the pros of getting rid of pennies once and for all. The United States should get rid of pennies because other countries have already done it, people don’t use them, and they cost to much too make. Others say that, “Retailers in the real word might raise prices more than lower them.”…
When we speak about price, we are talking about the money that is exchanged for the ownership of a good or service. (textbook) When determining the success of a product, price is often the most important factor. (http://www.investopedia.com/financial-edge/1111/4-pricing-strategies-that-increase-your-spending.aspx) Price often indicates the value of a product when you compare the benefits of the product, such as quality and durability. So why are Lululemon’s prices so high?…
The advanced pricing technique that would be most appropriate for a Sam’s Club or Costco would be second degree price discrimination. Second degree price discrimination is defined by Thomas and Maurice (2010, p. 583) as, “When a firm offers lower prices for larger quantities and lets buyers self-select the price they pay by choosing how much to buy.” Therefore, when the same consumer buys more than one unit of a good or service at a time the marginal value placed on consuming additional units declines as more units are consumed (Thomas & Maurice 2010). In addition, second degree price discrimination reduces the average price as the amount purchased increases.…
Main Points The Price of Everything is an unabridged dialogue between a seasoned professor of economics and a passionate college student that takes place as the student decides to stand against corporate greed. One of the overarching themes throughout the book is that even though a company may seek to maximize profits it is by no means malevolent or malicious. In the case of Big Box, it is easy to illustrate them as an evil corporation, capitalizing on the misfortune of others in the wake of a catastrophe. Yet Big Box was the only store in town that was able to provide the goods that people so desperately needed.…
Price discrimination is a practice in which firms can maximize profit from charging different prices for the same product to different consumers. There are three types of price discrimination: first-degree, second-degree, and third-degree. First-degree price discrimination happens when a product is sold at different prices to each different customer. The price level is determined by a consumer’s willingness to pay for the product. Second-degree price discrimination happens when a company charges difference prices for different quantities bought by a consumer.…
Apple may have used this strategy to price their products very high. Unfortunately, this strategy failed in the case of Apple. Apple has been reducing the prices of their iPhones over the years. This could be a strategy to sell their products to new consumers while consequently expanding its market share through more and more people affording to purchase IPhones. Froeb, Luke, & Ganglmair (2009) have referred to this pricing strategy by Apple as Inter-temporal price discrimination.…
INTRODUCTION This report investigates the decision making process a consumer goes through when purchasing the Smeg Fab 32, a 50’s retro-style refrigerator. Smeg is a global player in the kitchen appliance industry and its design savy aesthetics exudes Scandinavian appeal. Smeg’s Fab range of refrigerators breaks away from the traditional mould of kitchen appliance design, allowing consumers with an appreciation for hedonic products to add chic appeal to their kitchens (Hoyer and Stokburger-Sauer, 2012, p. 167).…
Introduction Lulu Hypermarket is the retail division of multinational Lulu Group International that has been known as a trendsetter of the retail industry. Today, Lulu symbolizes quality retailing with 117 stores and is immensely popular with the discerning shoppers across the Gulf region. Location Lulu Hypermarkets did not just dominate cities of the UAE but have become the most preferred shopping destinations in Oman, Qatar, Kuwait, Bahrain, Yemen, Egypt, Saudi Arabia and India. Assortment variety: Lulu Hypermarket provides a wide range of products under its roof to insure that its customers are having a great shopping experience with all their expectations and requirements met in one single store. The hypermarket provide a range of electronics…
Demand refers to a consumer’s desire and willingness to pay for a good or service. Consumers will always try to pay the lowest prices they can while suppliers will always try to maximize their profits. Businesses must determine the amount of demand consumers have for their products and services to maximize their profits. Samsung phones usually run for about $1000 when they first come out. Let’s say that Samsung releases a new limited-edition phone – the demand will be higher than normal and Samsung has the opportunity to raise the price to maximize their profits.…
On the other hand some firms may deliberately raise the prices to convey that their product is of high esteem value. In both cases, the pricing strategy has to match the total marketing strategy, that is, for pricing the product higher, the product quality should also be good. The firm may also give a more attractive packaging, re-launch the product or add more features to justify the price rise. • Product Differentiation Product characteristics also determine the price of the product.…
3. Rationale/Executive Summary 3.1 Background of my division The Mr Price Group Limited division that I have chosen is the apparel retail division, also known as the clothing division of Mr Price. My reason for choosing the apparel division of Mr Price instead of the Home or Sport division is because the apparel sector is a fast fashion retailer and has generated a strong brand with well-known corporate social responsibility programmes. The target market of the apparel division is young and vigorous customers, mostly females between the ages of 15 – 35, who are in the LSM income groups.…