In studying Pret A Manger, the aim of focus was at the marketplace in which Pret A Manger exists by focusing on the economy, competition, technology, political environment, standard of living factors and history. Pret A Manger has grown massively economical, which can determine and enhance their position in the marketplace. The Chief Executive, Clive Schlee states he sees enormous opportunities of expanding in the United States. According to The Wall Street Journal, a bar chart demonstrates the company’s revenue that starts off in 2004 with about 150 million pounds, ending with 2014 with about 600 million pounds. Pret A Manger is looking for new opportunity to invest their growth by also being cautious due to the company’s past incident.
