Pret A Manger is an urban upscale fast food restaurant that has not only distinguished itself in the marketplace but with consumers that they attract. EAS defines attitudes as “ the way a person feels towards an object.” Pret’s consumer attitude is “ high achievers, have to work hard, success is their main focus, healthy and care about appearances, experiences, mature, thinkers meaning that they have to think of the next big thing, urban professional and time starved.” Pret understands their market niche are the consumers “who are aware of nutrition and are looking for high quality and freshly made food.” The company understands that current and potential consumers fall into in this category: time starved customers that demand quality and
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Pret’s consumers are “people coming from downtown office towers”. The majority of consumers are usually “white collar business professionals, that are time starved, healthy, value driven.” These individuals are making at least $30,000+ a year, college educated, predominantly between ages 25-35. Pret’s consumers do not necessarily live in the metropolitan area, but the majority of their day-to-day activities occurs in the Greater Metropolitan area. Pret’s consumer lifestyle is very busy and …show more content…
Pret A Manger Featured. Custom Writing. 23 October 2012. Web. 23 February
2017.
In this article, the author discuss the attributes of Prets consumer. The author dives into the values, psychological thinking of the consumers, behaviors, and lifestyle choices. In thei article the author talks about how Pret has successfully identified their consumers in their niche. Theyunderstand their market segment and what the consumers they attract, seek out in their brand. .
Allison, Anne. Schultz, Don. Tannenbaum, Stanley. Essentials of Advertising Strategy. NTC
Business Books. 11-38. Print.
Chapters two and three of this book reviews the concept of advertising to consumers and strategies of a marketing plan. In addition, the chapter reviews the steps necessary to a successful marketing planning and the 4 P’s of advertising. The chapter later dives into the details about consumers buying behavior. It discusses the physical and psychological processes that takes place in the mind of consumer. The section ends with the importance of knowing where to target consumers, how advertising is communicated to consumers, and summarizes the marketing plan developing and positioning strategy for
Pret’s consumers are “people coming from downtown office towers”. The majority of consumers are usually “white collar business professionals, that are time starved, healthy, value driven.” These individuals are making at least $30,000+ a year, college educated, predominantly between ages 25-35. Pret’s consumers do not necessarily live in the metropolitan area, but the majority of their day-to-day activities occurs in the Greater Metropolitan area. Pret’s consumer lifestyle is very busy and …show more content…
Pret A Manger Featured. Custom Writing. 23 October 2012. Web. 23 February
2017.
In this article, the author discuss the attributes of Prets consumer. The author dives into the values, psychological thinking of the consumers, behaviors, and lifestyle choices. In thei article the author talks about how Pret has successfully identified their consumers in their niche. Theyunderstand their market segment and what the consumers they attract, seek out in their brand. .
Allison, Anne. Schultz, Don. Tannenbaum, Stanley. Essentials of Advertising Strategy. NTC
Business Books. 11-38. Print.
Chapters two and three of this book reviews the concept of advertising to consumers and strategies of a marketing plan. In addition, the chapter reviews the steps necessary to a successful marketing planning and the 4 P’s of advertising. The chapter later dives into the details about consumers buying behavior. It discusses the physical and psychological processes that takes place in the mind of consumer. The section ends with the importance of knowing where to target consumers, how advertising is communicated to consumers, and summarizes the marketing plan developing and positioning strategy for