In Clinton’s political advertisement, it shows different people being challenged by their new encounters in their lives. For example, in the political …show more content…
However, in Hillary’s campaign advertisement, she doesn 't mention anything that appeals to the audience’s intelligence and it was a great decision in not doing so. The advertisement’s specific and most important purpose seemed to be to connect to people’s emotions and feelings. If Clinton had tried to mention anything other than that, including an appeal to ethos which establishes credibility, it would have knocked her audience completely off. This could result in Clinton losing voters. If Clinton would have just went on about her position and why she should be elected President of the United States, her audience would have been bored and uninterested. Fortunately, Clinton focused more on connecting to her audience’s personal experiences, feelings, and emotions. She brought them together as her own and showed a sense of vulnerability to her