The objective of this Business Report is to analyse the present situation and Business strategy of the company Market Dojo based on frameworks studies of the industry competition and Business Strategy as such as Porter’s five forces and Dynamic Environment Strategy. Also to propose recommendations that can contribute to the organic growth of this company. 1.1. Market Dojo Company and Strategy
The company was founded in Bristol in 2010 by procurement and engineer professionals that decided to create an online service which could facilitate the buyer’s work in some responsibilities as such, as reverse auctions, prospect suppliers, and proposal’s requests. The idea was innovative in the United Kingdom as there was not a service provider with …show more content…
They should focus on medium and small company, not approaching just to the procurement professional, but some other department, considering companies of this size in a lot of cases do not have Procurement. Also they can invest in social-medias to attract customers, agricultural workers/ industry, self-employed to subscribe or use by event their auction tool. Another sector they can approach is Public Sector, but demand more investments, because in some cases it is necessary customizations. Therefore, marketing and innovation are key components to increase their market …show more content…
Their system can be accessed in different countries efficiently and do not demand installation in local as such as an expensive customer service. Furthermore, there are a variety of tools that support market, communication as well sales that can be used locally. In other words, the company can easily promote their service from their office, without travel to another country. Therefore, the marketplace they are inserted do not demand a significant cost to globalize the company. Whereas it is important to mention, the decision of prospect client internationally is extremely important for this competitive environment. Global convergence is promoting a change in the competitive rules game, if in the past companies were pressured to be locally responsive, nowadays there is a huge opportunity for sharing their services across the globe. (Wit and Meyer,
The company was founded in Bristol in 2010 by procurement and engineer professionals that decided to create an online service which could facilitate the buyer’s work in some responsibilities as such, as reverse auctions, prospect suppliers, and proposal’s requests. The idea was innovative in the United Kingdom as there was not a service provider with …show more content…
They should focus on medium and small company, not approaching just to the procurement professional, but some other department, considering companies of this size in a lot of cases do not have Procurement. Also they can invest in social-medias to attract customers, agricultural workers/ industry, self-employed to subscribe or use by event their auction tool. Another sector they can approach is Public Sector, but demand more investments, because in some cases it is necessary customizations. Therefore, marketing and innovation are key components to increase their market …show more content…
Their system can be accessed in different countries efficiently and do not demand installation in local as such as an expensive customer service. Furthermore, there are a variety of tools that support market, communication as well sales that can be used locally. In other words, the company can easily promote their service from their office, without travel to another country. Therefore, the marketplace they are inserted do not demand a significant cost to globalize the company. Whereas it is important to mention, the decision of prospect client internationally is extremely important for this competitive environment. Global convergence is promoting a change in the competitive rules game, if in the past companies were pressured to be locally responsive, nowadays there is a huge opportunity for sharing their services across the globe. (Wit and Meyer,