Preschool : Target Audience And Goal Essay

1883 Words Nov 24th, 2015 8 Pages
1). Target Audience and Goal
The intended goal of Sesame Street was to fill in the early education gap during the first years of school for disadvantaged urban children who were not afforded the same time in preschool or educational programs as other children of a similar age (Cooney, 1967). The aim was to create an urban setting that, while being entertaining, was educational. Sesame Workshop’s, formerly known as the Children 's Television Workshop (CTW), specific and sole initial mandate was to “create, broadcast, promote, and evaluate an experimental educational television series that would seek to advance the school readiness of 3 to 5 year old children, with special emphasis on the needs of youngsters from low income and minority backgrounds (Fisch, Truglio & Cole, 1999, pg. 3-6).”
2). Scale of Realism/Appropriateness
On a scale of zero to ten, regarding how well the show does at appropriately addressing lessons for its target audience, I would award Sesame Street a 9. Above and beyond continually employing the use of developmental psychologists in the creation of episodes, the company also utilized studies to ensure the intended lessons were appropriately conveyed for the target audience (Ball and Bogatz 1970). For example, before the episode of “Farewell, Mr. Hooper” aired, the CTW conducted a series of studies to ensure the message conveyed was comprehensible and age-appropriate (Fisch, Truglio & Cole, 1999, pg. 61-82). The consequent findings strongly indicated…

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