Introduction
As the world marketplace becomes smaller and more connected through digital technology, increased cultural interaction, and greater travel, new market opportunities continue to emerge, whereby organizations can leverage new demographics in other parts of the world to expand the reach and marketshare of their product. From sports and entertainment to food products and technological applications, international product and culture exchange is occurring faster and producing subsequent lucrative opportunities for profit. South Asian nations have particularly been targeted in this economic market expansion given the population demographics and the increased wealth occurring over the last decades that have provided peoples there with more disposable income and greater purchasing power.
Effective global brands such as the Barclays Premier League, have been able to introduce their products and services seamlessly into new nations without seemingly causing any type of backlash toward what …show more content…
The company is striving to maintain interest of all its fans as an asset, and more so in foreign markets. The company is doing so by shifting its marketing activities from simple broadcast rights to experiential marketing such as pre-season tournaments and global trophy tour loyalty initiatives. The company is paying extra efforts towards South East Asia, particularly China, Malaysia and Singapore where it has the largest number of supporters. The company has adopted digital marketing strategies as the most engaging marketing resource for this purpose (Bose, 2012). This approach enables the league to reach more people faster, while providing it with constant feedback on the user and fan experience it provides. This enables the organization to adapt and alter campaigns to target new opportunities that may arise as well as divert resources from efforts that are not yielding
As the world marketplace becomes smaller and more connected through digital technology, increased cultural interaction, and greater travel, new market opportunities continue to emerge, whereby organizations can leverage new demographics in other parts of the world to expand the reach and marketshare of their product. From sports and entertainment to food products and technological applications, international product and culture exchange is occurring faster and producing subsequent lucrative opportunities for profit. South Asian nations have particularly been targeted in this economic market expansion given the population demographics and the increased wealth occurring over the last decades that have provided peoples there with more disposable income and greater purchasing power.
Effective global brands such as the Barclays Premier League, have been able to introduce their products and services seamlessly into new nations without seemingly causing any type of backlash toward what …show more content…
The company is striving to maintain interest of all its fans as an asset, and more so in foreign markets. The company is doing so by shifting its marketing activities from simple broadcast rights to experiential marketing such as pre-season tournaments and global trophy tour loyalty initiatives. The company is paying extra efforts towards South East Asia, particularly China, Malaysia and Singapore where it has the largest number of supporters. The company has adopted digital marketing strategies as the most engaging marketing resource for this purpose (Bose, 2012). This approach enables the league to reach more people faster, while providing it with constant feedback on the user and fan experience it provides. This enables the organization to adapt and alter campaigns to target new opportunities that may arise as well as divert resources from efforts that are not yielding