Decision making refers to mental processing which leads to the selection of one choice, among several alternatives (Beach, 1993). Currently there is no consensus as to whether decision making occurs unconsciously or consciously. Dijksterhuis (2004) define conscious thought to be a mental state which surrounds awareness; while unconscious thought, a reasoning which occurs while conscious attention is allocated elsewhere (Dijksterhuis & Nordgren, 2006). The deliberation-without-attention effect explains that unconscious processes are adequately suited for optimal decision making, as it is able to integrate large amounts of information; in comparison to consciousness which is driven by schemas and expectancies (Dijksterhuis, Bos, Nordgren & Van Baaren 2006). Despite these claims, decision making is still highly controversial with researchers (Payne, Samper, Bettman & Luce, 2008) suggesting there is no difference in decision quality between unconscious and conscious processes.…