The publicizing of a company is vital to expanding the amount of customers you are to have as it allows the public to find out about your company and what it offers. Preet Sports Canada is no different as it values publicism very highly. As Preet Sports is a sports shop, their publicizing must reach people who have an interest in sports so that Preet Sports can reach an audience who will be interested in their shop. The way in which Preet Sports have gone out and used publicity is by using local sporting events to promote their business. Preet Sports specialize in Soccer equipment and jerseys so a way in which they have reached out to soccer fans is by going to local soccer events where they then advertise their equipment and jerseys …show more content…
This has helped Preet Sports Canada as it has given their business a certain public image of being a very generous business which sways many people to then become a customer of the store. Preet Sports Canada have also worked with different schools in their local area in providing sports equipment which represent the name of their business and their logo which further publicizes their company. The reason Preet Sports Canada thought this would be a good idea is as parents trust the schools on what is safe for the children and trust Preet Sports Canada, this would help their business as many parent would then look to become a customer of Preet Sports Canada for the foreseeable future as they want their children to remain safe. Preet Sports Canada have also looked at television of being a useful way of publicizing their business by putting up short commercials which inform the audience of what their business offers, the locations and how it beats its competitors. As commercials are costly, they aim at delivering their message as quick as they can without ruining the message they are trying to get across. Preet Sports Canada understand that to reach out to a larger audience, they must have longer commercials to full get across their message to