Phree’s Targeting Strategy
Here, we can say that a differentiated strategy would be an asset to help broaden OTM’s outreach within Generation X and Y. Though Phree hasn’t been officially launched, it would become a bit difficult to gather feedback about the product itself. Because Phree is new to the market with only one product to showcase, the design and structure of the digital pen is limited therefore not allowing a variety of options to choose from.
On a positive note, the strategy of creating a single design will allow OTM technologies to solely focus on the product itself and monitor at how well it will survive in the market. Once the product is sold in stores, OTM will begin to have customer feedback to bounce off of what the consumer
Here, we can say that a differentiated strategy would be an asset to help broaden OTM’s outreach within Generation X and Y. Though Phree hasn’t been officially launched, it would become a bit difficult to gather feedback about the product itself. Because Phree is new to the market with only one product to showcase, the design and structure of the digital pen is limited therefore not allowing a variety of options to choose from.
On a positive note, the strategy of creating a single design will allow OTM technologies to solely focus on the product itself and monitor at how well it will survive in the market. Once the product is sold in stores, OTM will begin to have customer feedback to bounce off of what the consumer