In an odd sense, the quick rise of the Social Media platform has taken us as a nation - and the globe altogether - back into the “small-village” mentality with first-hand accounts and reliable, trustable sources. Because of the industrial Revolution, society has drifted away from this form of consumerism. But now, in the world of Social Media, the most trusted of sources are right at our fingertips, with information readily available.
The Pre-Industrial Revolution Mentality
Before the industrial Revolution, the size of the average village ranged from 50 to 300 individuals, and when customers purchased items, they knew exactly who they were buying from. This relationship was deeply rooted in the peoples’ …show more content…
Firstly, the average village was very small; merchants and people who sold a product had to be actively involved in the community. Secondly, merchants had to provide an excellent service or product that would benefit the people. Within an average village word-of-mouth would quickly destroy anything below standard. Thirdly, the product or service had to be fairly priced. You couldn’t swindle or cheat out your neighbor without expecting a major backlash in return. Finally, amazing customer service was important for survival. A company in a very small village couldn’t afford any negative word of mouth; it would destroy not only their company, but their legacy as …show more content…
Giant cities were built rapidly to promote growth. This eliminated the idea of a personal merchant altogether; and because of this, merchants were now no-longer “forced” to put out quality goods for the people to buy. Word-of-mouth still existed, but it didn’t profit the companies much. Large companies and businesses could easily (and with quality) touch more people through television, magazines, and advertising than a single person could with a suggestion, complaint, or a well-placed
The Pre-Industrial Revolution Mentality
Before the industrial Revolution, the size of the average village ranged from 50 to 300 individuals, and when customers purchased items, they knew exactly who they were buying from. This relationship was deeply rooted in the peoples’ …show more content…
Firstly, the average village was very small; merchants and people who sold a product had to be actively involved in the community. Secondly, merchants had to provide an excellent service or product that would benefit the people. Within an average village word-of-mouth would quickly destroy anything below standard. Thirdly, the product or service had to be fairly priced. You couldn’t swindle or cheat out your neighbor without expecting a major backlash in return. Finally, amazing customer service was important for survival. A company in a very small village couldn’t afford any negative word of mouth; it would destroy not only their company, but their legacy as …show more content…
Giant cities were built rapidly to promote growth. This eliminated the idea of a personal merchant altogether; and because of this, merchants were now no-longer “forced” to put out quality goods for the people to buy. Word-of-mouth still existed, but it didn’t profit the companies much. Large companies and businesses could easily (and with quality) touch more people through television, magazines, and advertising than a single person could with a suggestion, complaint, or a well-placed