Introduction
This essay aims to discuss issues associating with practice management. The essay will critically evaluate four models of management, leadership and marketing incorporating the styles, behaviours and concepts of each. The Framework of ethics, accountability, obtaining consent and breach of confidentiality will be analysed and how this may affect a professional practitioner.
Management and Leadership
The terms of management and leadership are perceived as synonyms and are often used interchangeably (Mullins, 2007). Authors such as Kotter (1990) and Zaleznik (1989) believe that there is no relationship between leadership and management, while others may argue that leadership is merely a characteristic of the manager (Rees …show more content…
It is essential that any organisation aiming to succeed must maintain an active balance of skilful leadership and responsible management (Mullins 2010).
Management and Leadership Models
Douglas McGregor (1960) based his work on Maslow's Hierarchy of Needs; he did this by grouping the hierarchy into higher-order needs (Theory Y) and lower-order needs (Theory X) (Mullins, 2007). McGregor suggested that the manager could use either of these needs to motivate employees, although Theory Y rather than Theory X would produce better results (Wren, 1995).
McGregor’s model suggests that the Theory X manager assumes that subordinates need to be controlled and coerced in order to obtain high productivity and prevent quality problems. McGregor’s Theory Y manager believes that working is a natural process, and mostly, employees when left in this type of environment may improve and excel based on personal drive (Mullins, 2007).
McGregor clearly defined contrasting opinions that managers believe about employees and how those opinions tend to influence a manager’s behaviour (Wren, …show more content…
Kotler (2011) criticised the model for being in favour of generators rather than in favour of customers. Yukl, (2013) regarded the marketing mix to be internally focused and considered customers as inactive. Rather than focusing on what could be done for the customer the model focused more on what was done to the customer (Kotler, 2011). However, according to Kotler (2011) the current market reality calls for marketing mix that is motivated by customers. Therefore, marketers should first take into account the 4Cs (Kotler, 2011) and then think of the
This essay aims to discuss issues associating with practice management. The essay will critically evaluate four models of management, leadership and marketing incorporating the styles, behaviours and concepts of each. The Framework of ethics, accountability, obtaining consent and breach of confidentiality will be analysed and how this may affect a professional practitioner.
Management and Leadership
The terms of management and leadership are perceived as synonyms and are often used interchangeably (Mullins, 2007). Authors such as Kotter (1990) and Zaleznik (1989) believe that there is no relationship between leadership and management, while others may argue that leadership is merely a characteristic of the manager (Rees …show more content…
It is essential that any organisation aiming to succeed must maintain an active balance of skilful leadership and responsible management (Mullins 2010).
Management and Leadership Models
Douglas McGregor (1960) based his work on Maslow's Hierarchy of Needs; he did this by grouping the hierarchy into higher-order needs (Theory Y) and lower-order needs (Theory X) (Mullins, 2007). McGregor suggested that the manager could use either of these needs to motivate employees, although Theory Y rather than Theory X would produce better results (Wren, 1995).
McGregor’s model suggests that the Theory X manager assumes that subordinates need to be controlled and coerced in order to obtain high productivity and prevent quality problems. McGregor’s Theory Y manager believes that working is a natural process, and mostly, employees when left in this type of environment may improve and excel based on personal drive (Mullins, 2007).
McGregor clearly defined contrasting opinions that managers believe about employees and how those opinions tend to influence a manager’s behaviour (Wren, …show more content…
Kotler (2011) criticised the model for being in favour of generators rather than in favour of customers. Yukl, (2013) regarded the marketing mix to be internally focused and considered customers as inactive. Rather than focusing on what could be done for the customer the model focused more on what was done to the customer (Kotler, 2011). However, according to Kotler (2011) the current market reality calls for marketing mix that is motivated by customers. Therefore, marketers should first take into account the 4Cs (Kotler, 2011) and then think of the