PowerAde and Gatorade Ad Analysis and conclusion
Since the inception of advertisements, companies have tried to differentiate themselves from similar products. Many things can be used to contrast their product compared to other products, including picture contrast, positive appeals to ethos, pathos and logo’s, and image-text placement. I decided to do my rhetorical analysis on two images in a very similar market, a Gatorade advertisement, and a PowerAde advertisement. Through my evaluation of each image I will evaluate which image is most effective in my opinion.
Gatorade uses a very well known figure to appeal to a large and broad audience. Using Michael Jordan enables Gatorade to make a heavy pathos appeal. This is because of how well recognized …show more content…
By using a figure sometimes labeled as the best of all time, Gatorade is able to appeal to fans worldwide who all most likely know about Michael Jordan. Further showing him during a game, and in the process of dunking the ball, Gatorade made an appeal to both national and international markets who are both still in awe of the act of the slam dunk. They kept Michael Jordan in his uniform most likely because people can identify teams by their logos, and it gives it an authentic appeal. Gatorade through their use of Michael Jordan, the bulls logo, and NBA’s recognition were able to create an ad that had a worldwide …show more content…
PowerAde uses contrast, much more effectively, leaving heavy dark/light color contrast which appeals to the eye more than Gatorades contrast which draws the eye to Michael Jordan only and left a lot to be desired in their use and placement of the Gatorade logo. Very similarly though, both advertisements use a heavy pathos appeal, PowerAde uses the Olympics and national pride to appeal to the emotional side of people, while Gatorade uses American and international fanaticism and a figure sometimes seen as a hero and role model to appeal to the emotional side of a broad base. Both do this very effectively and make a very heavy appeal to pathos. Continuing on, both advertisements attempt to address broad audiences, Gatorade uses Michael Jordan and the NBA to appeal to a broad audience of national and international fans, while PowerAde uses their sponsorship of the Olympic games to help bolster national and international legitimacy. Gatorade and PowerAde have similarities and differences displayed in each advertisement, each with purpose behind their decisions, and each garnering appeal based on their
Since the inception of advertisements, companies have tried to differentiate themselves from similar products. Many things can be used to contrast their product compared to other products, including picture contrast, positive appeals to ethos, pathos and logo’s, and image-text placement. I decided to do my rhetorical analysis on two images in a very similar market, a Gatorade advertisement, and a PowerAde advertisement. Through my evaluation of each image I will evaluate which image is most effective in my opinion.
Gatorade uses a very well known figure to appeal to a large and broad audience. Using Michael Jordan enables Gatorade to make a heavy pathos appeal. This is because of how well recognized …show more content…
By using a figure sometimes labeled as the best of all time, Gatorade is able to appeal to fans worldwide who all most likely know about Michael Jordan. Further showing him during a game, and in the process of dunking the ball, Gatorade made an appeal to both national and international markets who are both still in awe of the act of the slam dunk. They kept Michael Jordan in his uniform most likely because people can identify teams by their logos, and it gives it an authentic appeal. Gatorade through their use of Michael Jordan, the bulls logo, and NBA’s recognition were able to create an ad that had a worldwide …show more content…
PowerAde uses contrast, much more effectively, leaving heavy dark/light color contrast which appeals to the eye more than Gatorades contrast which draws the eye to Michael Jordan only and left a lot to be desired in their use and placement of the Gatorade logo. Very similarly though, both advertisements use a heavy pathos appeal, PowerAde uses the Olympics and national pride to appeal to the emotional side of people, while Gatorade uses American and international fanaticism and a figure sometimes seen as a hero and role model to appeal to the emotional side of a broad base. Both do this very effectively and make a very heavy appeal to pathos. Continuing on, both advertisements attempt to address broad audiences, Gatorade uses Michael Jordan and the NBA to appeal to a broad audience of national and international fans, while PowerAde uses their sponsorship of the Olympic games to help bolster national and international legitimacy. Gatorade and PowerAde have similarities and differences displayed in each advertisement, each with purpose behind their decisions, and each garnering appeal based on their