Power Root Berhad Essay

5755 Words Mar 31st, 2016 24 Pages
Individual Assignment
Accounting For Decisions Making
ACC 70204

Daulet Amirbek
0321643
Taylor’s University

MIM

Aug 2015

CONTENT
1. INTRODUCTION: NESTLE MALAYSIA BHD……………………………..............3
1.1 Brief history......……………………………………………………………......3
2. INTERNAL ANALYSIS…………………………………………………………........4
2.1 SWOT Analysis……………………………………..……………………........4
2.2 Porter’s Five Forces Analysis………………………..………………………...7
2.3 PESTLE Analysis………………………………..…………………………….8
3. COMPETITIVE ANALYSIS………………………………………………………...10
3.1 Ratio analysis……………………………………………..…………………..11
3.2 Profitability…………………………………………………………..……….11
3.3 Liquidity………………………………………………………………..……..12
3.4 Solvency…………………………………………………………………..…..13
3.5 Horizontal
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The product, which was well received in Europe was aimed at combating the problem of mortality due to malnutrition. This marked the beginning of the Nestle Creating
Shared Value legacy, which today, is embedded within our values and Corporate Business
Principles. More than 140 years on, Nestle is the world’s leading Nutrition, Health and
Wellness company; committed towards building a business based on sound human values and principles. THE PRIDE OF NESTLE: THE ‘NEST’
Henri Nestle adopted his coat-of-arms as a trademark in 1867 and the word Nestle, which means ‘little nest’, is universally understood to represent warmth, security, nourishment, family togetherness, nurturing and caring values.
THE MEANING OF GOOD FOOD, GOOD LIFE
Insufficient access to good food could result in nutritional deficiencies, malnutrition and other complex issues, which is why Nestle believes that Good Food is the foundation of Good Life.
3

In addition to being the leading Nutrition, Health and Wellness company, Nestle also aims to be the reference for financial performance and trusted by all stakeholders. Embedded in everything that we do, the principles of Creating Shared Value drive us forward and help create what we mean by Good Food, Good Life. (Nestle 2014).

2.

INTERNAL

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