Postcard Case Study

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Postcard Group Project At Santa Ana College they provide a safe environment for students and their children. The Early Childhood Education Center is located in the V Building where it facilitates personal and developmentally appropriate activities for children of Santa Ana College students. One classification of students in particular that the college concentrates on is student parents. This community college has created a Children’s Center for students to drop off their children as they attend class or work. The postcard designed for these students provides vivid pictures of the Children’s Center that highlight some of its facilities. The strategy behind this postcard was to appeal to the emotions of the student parents and to motivate them …show more content…
We put a picture in our postcard of the front of the V building where students drop off their kids for the day. This building looks very appealing which creates an impression of safety and security for their children. As we continued our project we took multiple pictures of the facility to express the colleges child care center. Also, we chose this picture because to students it looks comforting and welcoming. Then, we added a picture of the front desk and the receptionist making a phone call. This image shows that their is always someone there to assist right when the parent walks in. There are plants and colorful photos everywhere which portrays a friendly and fun impact on the parents. Then we decided to take a photo of the class to get a better image of the area. The classroom is filled with toys, their classwork, and different activates to do. This provides a positive image of the child center and play area. It has desks and tables where they can work together and be social. Then, we added a …show more content…
The layout is a way to encourage the audience to see the college as a vital and possible tool toward higher education while it gives a little insight to the college. The layout is colorful, vibrant, and visually appealing which influences the overall pleasant yet open view of the campus. The images makes the postcard engaging and gives a stunning outlook on the facilities. We added the color red to the background as well as the white font to represent the school colors. As the campus gives the pleasant tone and sweet image provided by the school this is used to enhance the beautification of our postcard. We decided to use the different picture layouts to represent the importance of each photo. In addition to the photos, the postcard was written in two different fonts. First, the font written “Santa Ana College” is bold and is formal looking. This represents the school name and can grab a students attention. The unique fonts brings an entertaining yet calming view of S.A.C. The font with the iconic Disney letters shows that its child friendly and catches a child’s eye. Our slogan for this postcard is, “parents and children learning together.” This means that parents that go to this college are continuing their education as well as their

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