People and animals are alike in behavior when dealing with positive reinforce. Bebe, the Presidents, dog at Alpha Construction is a true testimony of a positive reinforcement relationship. Positive reinforcement is the process of strengthening a behavior by contingently presenting something pleasing. (Importantly, a behavior is strengthened when it increased in frequency and weakened when it is decreased in frequency (Kreitner & Kiniki, 2013). Bebe reports to work Monday thru Friday. She and the President share an office, filled with doggie treats. Respectively on Monday morning, she attends the weekly production meeting. Everyone looks forward to her arrival, as thing may get heated in the meeting. Bebe makes her way …show more content…
Bebe’s years of attending obedience school allow her to participate in meetings in addition to being around other office personnel. She listens for verbal and non- verbal commands. Throughout the meeting the president signals a non- verbal command, Bebe immediately relocates herself to a corner and waits for his next command. Once the meeting is over Bebe is given a treat plus a verbal praise, “Good Girl”! She anticipates the next command in addition to her reward. Individuals are no different than Bebe; they look forward to verbal praise by their supervisors for a job well done. Julia A. Stewart practices positive reinforcement with employees by establishing CRF and shaping within her organization. Continuous Reinforcement (CRF) is as reinforcing every instance of a behavior (Kreitner & Kiniki, 2013). Julia A. Steward, CEO of DineEquity, mentioned, “I’d go behind the counter, get on the food prep line, and catch an employee doing something right; I’d say,” “Great Job”! The CRF behavior was promptly identified when it occurred. Employers have to be cognizant of negative behavior as well. The …show more content…
Stewart consistently shapes her employees. Each time an employee did something correctly, he gave recognition getting them more involvement in getting closer to the desired goal, providing superb food together with excellent customer service. Managers are viewed as the key individuals in shaping ethical and motivational standards among their subordinates. Shaping is reinforcing closer and closer approximations to a target behavior (Kreitner & Kinicki, 2013). In the article, A Micro Level View of the Self-Reinforcement Process mentions that there are several layers of self-reinforcements. What triggers a person’s actions and how society shapes these behaviors? Bernard L. Madoff, the former chairperson of NASDAQ, known for the largest United States Ponzi scheme in history, had early shaping behavior. Shaping is a result of culture background and prior experience. Bernard L. Madoff had previous experience in business administration and finance. He elected to make money fast without taking into account the legal re-precautions and individuals trust. His shaping is getting the reward quickly (money) and taking short cuts. The behavior had started long ago when he first obtained his first taste of easy money; this encouraged him to do come back for more money and be more creative in getting it. Shaping, as well as CRF, can be both positive or negative if not managed