Tiger Woods Case Study

Improved Essays
1) The high-profile person I selected for the ‘Google Gotcha!’ activity is Tiger Woods.
2) When googling Tiger Woods, I was met with a mix of positive and negative stories. The positive stories where ones that focused on his return to professional golf. Tiger is currently in recovery after multiple surgeries to heal his injured back, knee, elbow, and neck. The positive links are ones either detailing his recovery or anticipating his return to the PGA scene. The more negative and image-hurting links are focused on two main stories. The first involves a new development in his golf career and the other involving his scandal that broke the news in 2010. The golf related story focused on the actions of Lee Westwood, a fellow golfer. He commented
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Also there was easily accessible websites, where biographies and personal information can be found about Tiger. Websites like Tigerwoods.com and the Wikipedia entry for Tiger were some of the first links on Google.
4) I believe that the information collected about Tiger Woods has helped his public image. The large majority of information available on google is focused on his professional career, and not his social mishaps. Tiger Woods does not have someone specially working on his online reputation, but his agent Mark Steinberg is tasked with keeping Woods’ public image positive.
5) The information available surprisingly doesn’t not hurt Tigers reputation. Currently in 2016 we are six years passed the height of his infamous scandal. And ever since, Tiger has been repairing his image. And the fact that one must specifically tailor search to find information about the scandal attests to the power of public reputation
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We have access to live and up to date information about our friends, coworkers, and family in our pockets. But this information is not temporary, posted information will stick on the internet in one way or another. So it is up to the individual to make sure that they don’t post any unwanted in formation, and if they do not filter their uploads, it can hurt their future. For example, an employer can find information online that may reduce your chances of getting a job offer, such as MIMI in “We Googled You” by Diana Coutu. But technology is not something that the new generation is not familiar with. They were born with it, and they have experience with it. So the newer generation will understand that what they post can have negative outcomes, and they will not have to learn from experience. With this in mind, I personally believe that the benefit of the quick and easy access to an almost infinite amount of information is worth there risk of there being unwanted information about me floating

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