Positive Brand Image Case Study

1449 Words 6 Pages
with the positive brand image. The internal factor are satisfied workforce, where the workers are the part of internal CSR, through the CSR programs by helping them can create a brand image within the organization. The ethical and legal behavior adoption of the company and its appeal will help to make a brand image in society. The product innovation is a very unique and important because the users are going to use and customer satisfaction with respect to cost, quality and services is factor which will take company to a famous and strong brand image in the market. The brand image can also be built with the help of external CSR factors, as they are directly visible to the consumers, customers, government and other stakeholders. The environmental …show more content…
The companies ethical adoption and their commitment has encouraged the employees to work ethically and support the mission and maintain the culture of the company at the workplace. The implementation of this program developed the awareness about the material ,legal and ethical awareness among the employees and such areas in the company. Creating a image and goodwill in the market as well as in the society is easy but it is hard to maintain the goodwill and image of the company. Likewise holding the customers, consumers and satisfying them, so that they will continue with the same company brand is a difficult task. But Carrying on the same customers for the years ahead can be done with the help of the CSR implementation to hold a brand image in the market. Consumers switching to the different brand indirectly points finger against your company, disagreement to invest in your company, increase in the attrition rate of the employees will be the result of this. So to maintain the position in the market as well as in the society in the name of the brand, the company has to take a help of the CSR as it will connect the company with all kind of the consumers and the goodwill created will also help the attract the untapped market and …show more content…
The TATA’s, Birla’s, Ambani’s were doing CSR prior to the independence, even CSR history in India is more old from the times of kings. But The thing is that the result of the CSR practice by the TATA’s Birla’s and Ambani’s can be seen now. The effort put from past years , now are the fruits in the form of the successful business empire with a brand image of the company in the society. The TATA’s and Birla’s are famous brands with the very directed and socialized in their respective fields. . It is the outcome of their past effort s that they still have a good name in the market, satisfied workforce and successful for the future for the society development. The CSR is the 2 sides of the coin where it carry the social responsibility along with the

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