Portrayals Of Men And Women Essay

1312 Words Dec 14th, 2016 6 Pages
Portrayals of men and women in the media or advertising

Is the sexual objectification of men and women portrayed in media advertising, morally just?
In the effort to argue the question at hand is Kants theory of morality that is chosen, the Categorical Imperative that leads to the notion of universality, rather than the position of Utilitarianism. Barring that, the attempt to explain Kants’ theory of morality, “as having a reputation of being quite difficult and confusing, as stated by Onora Sylvia O’Neill, a leading scholar of Kant’s moral philosophy, who studied at Oxford University, then at Harvard; and having been a professor of philosophy for many years, at Essex University,” (O’Neill, O., 1993). Firstly, the difficulties show themselves in the fact that Kants’ theory has quite a few versions separately named as… “Supreme Principle the Categorical Imperative, Formula of Universal Law, Formula of the Kingdom of ends, Formula of the End-in-Itself,” (O’Neill, O., 1993). In further elaboration of the latter named theory, in a nutshell; “Kant states the Formula of the End- in-Itself as follows: Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means but always at the same time as an end.” O’Neill further states simply that, “Justice requires that we act on no maxims that use others as mere means,” (O’Neill, O., 1993). The models of beauty is considered as looking through the lens of Kants…

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