Portrayals of men and women in the media or advertising
Is the sexual objectification of men and women portrayed in media advertising, morally just?
In the effort to argue the question at hand is Kants theory of morality that is chosen, the Categorical Imperative that leads to the notion of universality, rather than the position of Utilitarianism. Barring that, the attempt to explain Kants’ theory of morality, “as having a reputation of being quite difficult and confusing, as stated by Onora Sylvia O’Neill, a leading scholar of Kant’s moral philosophy, who studied at Oxford University, then at Harvard; and having been a professor of philosophy for many years, at Essex University,” (O’Neill, O., 1993). Firstly, the difficulties show themselves …show more content…
Or rather; speaking of hypothetical imperatives, Kant defines such actions as being based on one’s personal desires instead of one that is based on a theory of morality. Whereas; and to the contrary, Kant’s categorical imperative would be the action that succumbs to reason in all circumstances and is not a basis for personal inclinations. Such as when dealing with young, impressionable and moldable young ladies being purposefully misled to believe ‘erroneous’ statements about themselves for the purpose of a profit-seeking CEO’s to sell more magazines; which is purely and selfishly driven. In defiance to the Kantian theory of morality which proposes that, “I ought never to act in such a way that I couldn’t also will that the maxim on which I act should be a universal law,” (Kant, I., 2008). One in which such intentions of actions be so that it would be moral and just and that everyone should follow suit, creating the notion of …show more content…
Thus, finding it our moral obligation and duty as a community to always act with intent, according to our highest self-will goodness, in ways that will perpetuate others to do the same, universally; because our actions are ethical, moral and just, protecting the mentalities of our moldable youth. In much simpler terminology, Kant’s moral theory basically states, … Do unto others as we would others to do unto us; this, is our highest self-will, intent and pure goodness, which is a virtue. Subsequently; an article called Virtue Ethics, authored by Philosopher Hursthouse, R., defines virtue as, “A virtue is an excellent trait of character. It is a disposition, well entrenched in its possessor—something that, as we say, goes all the way down, unlike a habit such as being a tea-drinker—to notice, expect, value, feel, desire, choose, act, and react in certain characteristic ways. To possess a virtue is to be a certain sort of person with a certain complex mindset,” (Hursthouse, R., 2012), which is respectful of conscientious intent relative to one’s
Is the sexual objectification of men and women portrayed in media advertising, morally just?
In the effort to argue the question at hand is Kants theory of morality that is chosen, the Categorical Imperative that leads to the notion of universality, rather than the position of Utilitarianism. Barring that, the attempt to explain Kants’ theory of morality, “as having a reputation of being quite difficult and confusing, as stated by Onora Sylvia O’Neill, a leading scholar of Kant’s moral philosophy, who studied at Oxford University, then at Harvard; and having been a professor of philosophy for many years, at Essex University,” (O’Neill, O., 1993). Firstly, the difficulties show themselves …show more content…
Or rather; speaking of hypothetical imperatives, Kant defines such actions as being based on one’s personal desires instead of one that is based on a theory of morality. Whereas; and to the contrary, Kant’s categorical imperative would be the action that succumbs to reason in all circumstances and is not a basis for personal inclinations. Such as when dealing with young, impressionable and moldable young ladies being purposefully misled to believe ‘erroneous’ statements about themselves for the purpose of a profit-seeking CEO’s to sell more magazines; which is purely and selfishly driven. In defiance to the Kantian theory of morality which proposes that, “I ought never to act in such a way that I couldn’t also will that the maxim on which I act should be a universal law,” (Kant, I., 2008). One in which such intentions of actions be so that it would be moral and just and that everyone should follow suit, creating the notion of …show more content…
Thus, finding it our moral obligation and duty as a community to always act with intent, according to our highest self-will goodness, in ways that will perpetuate others to do the same, universally; because our actions are ethical, moral and just, protecting the mentalities of our moldable youth. In much simpler terminology, Kant’s moral theory basically states, … Do unto others as we would others to do unto us; this, is our highest self-will, intent and pure goodness, which is a virtue. Subsequently; an article called Virtue Ethics, authored by Philosopher Hursthouse, R., defines virtue as, “A virtue is an excellent trait of character. It is a disposition, well entrenched in its possessor—something that, as we say, goes all the way down, unlike a habit such as being a tea-drinker—to notice, expect, value, feel, desire, choose, act, and react in certain characteristic ways. To possess a virtue is to be a certain sort of person with a certain complex mindset,” (Hursthouse, R., 2012), which is respectful of conscientious intent relative to one’s