Mac Viva Glam Ad Analysis Essay

For this assignment, I decided to analyze the MAC Viva Glam advertisement, featuring Miley Cyrus. Viva Glam is the name of the lipstick that the MAC company created in 1994 and ever since then, the company's ads have featured numerous famous musicians with Miley Cyrus being one of the most recent ones. In the ad, Cyrus is portrayed laying down on what seems to be a dance club floor. She is shown to be laying down in a suggestive position; her hands are tucked behind her head exposing her bust while she is seductively gazing into the camera. In addition, Miley's legs are outspread while being propped on the mirror wall. Cyrus's attire consists of a black bodysuit covered with jewels, which is made to function as a club attire. Since the floor and the wall on which Miley's legs are resting are made of mirrors, we can also see a reflection of a disco ball, which gives off the notion that the photo was meant to look as if it was taken inside of a nightclub. The overall look of the ad is also quite flashy. The primary colors, pink, black, and red, are meant to create a feeling of glam, extravagance, and sexiness. …show more content…
However, the lipstick itself plays a minimal role in the poster. Aside from Miley's lips being bright pink and the logo of Viva Glam, there is very little that suggests that this advertisement's purpose is to promote a cosmetic. Instead, Miley is portrayed in a nightclub, laying down in a sexy pose and wearing skimpy clothing, which gives of the feeling that MAC Cosmetics wants the consumer to associate their brand with fun, edginess, and sexuality. Thanks to the combination of vivid colors, Cyrus's sexy pose, and the soft look of her face and hair, MAC succeeds in portraying Cyrus as a wild partygoer with a sweet and romantic