UVI started in 1962 has been successful until the economic downturn in 2008. For the past few years there has been threats pointing in the direction of the future success for UVI. To remain competitive as well as profitable UVI can adopt the Porters 5 force model, and in so doing decide what is changing, what needs to change and change with the change, so that it can be competitive and remain in the market.
External Analysis
• Economic down which resulted in decreased student enrollment
• A decrease in unemployment levels
• Market include all types and sizes of universities with varied ability to access funding
• Technological advancement in terms of computerization are taken advantage of and used
Industry Analysis
• Customers - students
• Market – high school leavers, high achievers,
• Competitors – other universities and colleges
Possible Threats
• Other colleges and universities offering the same opportunities
Possible Opportunities
• Affordable tuition rates
• Relatively safe environment and campus
• Small classes (12:1 student to teacher ratio)
• Location – Tropical weather and physical location of campus
Internal
Resourceful faculty
Traditional learning environment …show more content…
Therefore, UVI has to decide which strategy it will use to differentiate itself from its competitors; whether it be cost leadership, differentiation or market focus. UVI competes by following a cost leadership strategy and seeks to provide a service, at a low cost. Furthermore, UVI uses the focus strategy since it competes, concentrates and endeavor to pursue and attract high achievers leaving high school. This feature will allow UVI to enhance and improve its position as a great HBCU. According to Porter, when these forces are considered together, the long-term profitability can be determined within each given sector. Porter’s five forces
External Analysis
• Economic down which resulted in decreased student enrollment
• A decrease in unemployment levels
• Market include all types and sizes of universities with varied ability to access funding
• Technological advancement in terms of computerization are taken advantage of and used
Industry Analysis
• Customers - students
• Market – high school leavers, high achievers,
• Competitors – other universities and colleges
Possible Threats
• Other colleges and universities offering the same opportunities
Possible Opportunities
• Affordable tuition rates
• Relatively safe environment and campus
• Small classes (12:1 student to teacher ratio)
• Location – Tropical weather and physical location of campus
Internal
Resourceful faculty
Traditional learning environment …show more content…
Therefore, UVI has to decide which strategy it will use to differentiate itself from its competitors; whether it be cost leadership, differentiation or market focus. UVI competes by following a cost leadership strategy and seeks to provide a service, at a low cost. Furthermore, UVI uses the focus strategy since it competes, concentrates and endeavor to pursue and attract high achievers leaving high school. This feature will allow UVI to enhance and improve its position as a great HBCU. According to Porter, when these forces are considered together, the long-term profitability can be determined within each given sector. Porter’s five forces