According to Porter (1985), a firm develops its business strategies in order to obtain competitive advantage and increase profits over its competitors. It does this by responding to five primary forces. The threat of new entrants, rivalry among existing firms within an industry, the threat of substitute products and or services, the bargaining power of suppliers, and the bargaining power of buyers.
1.1.3 Safaricom Limited
Safaricom Ltd is the leading telecommunications company operating in Kenya. The Mobile subscriber base for Safaricom has grown steadily to a record high of 15 Million, which represents 78% of the total market share in just nine years of operation. Safaricom Ltd started as a department of Kenya Posts and Telecommunications …show more content…
These associations add value and help in meeting the dynamic challenges of the modern mobile telecommunication …show more content…
Its main business is providing bandwidth capacity and it has the largest footprint in the country. Safaricom has also entered into a key strategic alliance with Vodafone PLC, the world’s largest telecommunications company based in Europe. Vodafone has vast experience in the telecommunications industry. Another strategic alliance is with One Communications Limited (One Comm). One Comm is a Kenyan company that has interest in the data market and also other emerging technologies. Safaricom also has partnerships with various commercial banks in Kenya such as Kenya Commercial bank (KCB) and equity bank. Other key partnerships are those with cellular dealers like SAMCHI and MobiCOM.
1.2 Problem Statement
The dawn of the 21st century was coincided with globalization, liberalization and internet revolution as three phenomena that have metamorphosed international business (Najmaei and Sadeghinejad, 2009). Traditional competition has been abolished by a rising tide of fierce hypercompetitive challenges in a global scale. In wake of this situation and under these tough circumstances, all companies irrespective of the industry and scope of operation are seeking ways to hone their competitive edge and develop more sustainable
competitive advantages. Many firms have
1.1.3 Safaricom Limited
Safaricom Ltd is the leading telecommunications company operating in Kenya. The Mobile subscriber base for Safaricom has grown steadily to a record high of 15 Million, which represents 78% of the total market share in just nine years of operation. Safaricom Ltd started as a department of Kenya Posts and Telecommunications …show more content…
These associations add value and help in meeting the dynamic challenges of the modern mobile telecommunication …show more content…
Its main business is providing bandwidth capacity and it has the largest footprint in the country. Safaricom has also entered into a key strategic alliance with Vodafone PLC, the world’s largest telecommunications company based in Europe. Vodafone has vast experience in the telecommunications industry. Another strategic alliance is with One Communications Limited (One Comm). One Comm is a Kenyan company that has interest in the data market and also other emerging technologies. Safaricom also has partnerships with various commercial banks in Kenya such as Kenya Commercial bank (KCB) and equity bank. Other key partnerships are those with cellular dealers like SAMCHI and MobiCOM.
1.2 Problem Statement
The dawn of the 21st century was coincided with globalization, liberalization and internet revolution as three phenomena that have metamorphosed international business (Najmaei and Sadeghinejad, 2009). Traditional competition has been abolished by a rising tide of fierce hypercompetitive challenges in a global scale. In wake of this situation and under these tough circumstances, all companies irrespective of the industry and scope of operation are seeking ways to hone their competitive edge and develop more sustainable
competitive advantages. Many firms have