IDS 515: IS Strategy and Policy
Case: MedNet.Com Date: 01-26-2016
Porter’s Five Force Analysis for MedNet
• Suppliers: The journalists and doctors are the content suppliers for MedNet.Com
• Consumer: The common people are the consumers of the medical content on the website. In the current scenario, the consumers do not sponsor the activities for MedNet.Com and are merely users of the content services MedNet provides
• Customer: MedNet generates all of its revenue via online advertisements on their website, making the advertisers the customers bringing revenue to the value chain
• Competitors: US National Library of Medicine, Non-profit organizations, Cholestrol.Com, ClinicalTrials.Com
• Possible Substitutes: In the current case document, no possible substitutes to medical web content is expressed
Q-1: What does an advertiser want? Sales, leads, …show more content…
Though Marvel is bringing a larger number of leads, a very small portion of those leads are potential buyers, whereas the leads generated by MeNet are from a niche audience with larger portion of people actually wanting to buy a product.
Q-4: What value to the consumer does a general interest site contribute that a niche site can’t? Which is the more defensible business model?
A-4: A niche site in the domain of pathological/pharma content shall not be able to provide other effective alternates to their domain – for example the Acupuncture/Herbal/Ayurvedic substitutes to the pharmaceutical drugs. But, attaining a better niche for the consumer, there may arise conflict of interest concerns between the advertisers who are the customers from where the business generates revenues.
Q-5: What steps can MedNet take to address emerging competitive threats?
Case: MedNet.Com Date: 01-26-2016
Porter’s Five Force Analysis for MedNet
• Suppliers: The journalists and doctors are the content suppliers for MedNet.Com
• Consumer: The common people are the consumers of the medical content on the website. In the current scenario, the consumers do not sponsor the activities for MedNet.Com and are merely users of the content services MedNet provides
• Customer: MedNet generates all of its revenue via online advertisements on their website, making the advertisers the customers bringing revenue to the value chain
• Competitors: US National Library of Medicine, Non-profit organizations, Cholestrol.Com, ClinicalTrials.Com
• Possible Substitutes: In the current case document, no possible substitutes to medical web content is expressed
Q-1: What does an advertiser want? Sales, leads, …show more content…
Though Marvel is bringing a larger number of leads, a very small portion of those leads are potential buyers, whereas the leads generated by MeNet are from a niche audience with larger portion of people actually wanting to buy a product.
Q-4: What value to the consumer does a general interest site contribute that a niche site can’t? Which is the more defensible business model?
A-4: A niche site in the domain of pathological/pharma content shall not be able to provide other effective alternates to their domain – for example the Acupuncture/Herbal/Ayurvedic substitutes to the pharmaceutical drugs. But, attaining a better niche for the consumer, there may arise conflict of interest concerns between the advertisers who are the customers from where the business generates revenues.
Q-5: What steps can MedNet take to address emerging competitive threats?