Essay Porters 5 on Kraft Foods

1713 Words Dec 10th, 2012 7 Pages
Revenue 49 billion
Second largest company behind nestle
Employs 125,000
Its five brands are divided into 5 main sectors snacks,beverages,grocery,and convient meals
Sanja khosia is the president of kraft
His 7 step bussiness model is to drive growth is
DISCOVERY: find out what works
STRATEGY: focus through lenses
VISION: find a simple hook
EXECUTION: clarify and deligate
ORGANIZATION: build collaborative networks
METRICS: manage numbers and tell stories
Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and beverage company in the U.S., and is the second biggest worldwide.
Kraft was founded in 1903 by James L. Kraft and, after inventing pasteurized processed cheese not requiring refrigeration, would
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Kraft Foods Slogan
A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Philadelphia cream cheese produced by Kraft Foods, is:
"A little taste of heaven.”
Kraft Foods Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.

Kraft Foods Vision Statement:
"Helping People Around the World Eat and Live Better."
Useful Definitions about a company such as Kraft Foods
Useful definitions related to a company, like Kraft Foods, businesses and corporations - all useful business information. A company is a form of business organization in which ownership is established through the issue of shares. A corporation, termed as a limited company in the UK (Ltd.), are legal entities separate from the persons that form it. A company or corporation is recognized by the law to have rights and responsibilities like actual people. The names of

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