Porter’s Five Forces Model Analysis On
AYURVET LIMITED
Company Profile
Ayurvet Limited (Formerly known as Dabur Ayurvet limited) established in 1992, is a leading Animal Healthcare company specialised in 100% safe and natural products. Ayurvet became a standalone company in 2002, solely dedicated to animal health and nutrition.
It is classified as Non-govt Company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 200,000,000 and its paid up capital is Rs. 109,679,904.
It is the only company in India with a portfolio of both animal healthcare and …show more content…
doctor.
a) The consumer has no choice but to buy what doctor says. However, when we look at the buyer 's power, we look at the influence they have on the prices of the product, so it depends upon the marketing channels of Ayurvet as to how many doctors prescribe the medicine.
b) In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products.
c) However, government with its policies and rules over all pharma companies can affect the buying power.
3) Barriers to entry:
a) Although, pharmaceutical industry has one of the easiest mode of entry, but it takes a long time to settle itself as a brand, after detaching from Dabur, it started knowing as Ayurvet Limited and made its legs strong in India as well as abroad from 2002 to 2016.
b) In the long run, getting patent can be a reason not to attract entrants and also licensing but the key to success is making long term contacts with doctors and creating brand
AYURVET LIMITED
Company Profile
Ayurvet Limited (Formerly known as Dabur Ayurvet limited) established in 1992, is a leading Animal Healthcare company specialised in 100% safe and natural products. Ayurvet became a standalone company in 2002, solely dedicated to animal health and nutrition.
It is classified as Non-govt Company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 200,000,000 and its paid up capital is Rs. 109,679,904.
It is the only company in India with a portfolio of both animal healthcare and …show more content…
doctor.
a) The consumer has no choice but to buy what doctor says. However, when we look at the buyer 's power, we look at the influence they have on the prices of the product, so it depends upon the marketing channels of Ayurvet as to how many doctors prescribe the medicine.
b) In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products.
c) However, government with its policies and rules over all pharma companies can affect the buying power.
3) Barriers to entry:
a) Although, pharmaceutical industry has one of the easiest mode of entry, but it takes a long time to settle itself as a brand, after detaching from Dabur, it started knowing as Ayurvet Limited and made its legs strong in India as well as abroad from 2002 to 2016.
b) In the long run, getting patent can be a reason not to attract entrants and also licensing but the key to success is making long term contacts with doctors and creating brand