Environmental context
Focussed research
Local designer
Porky Hefer
Biographical detail:
Porky Hefer is a well known award winning South African designer. Refer was both born and bred in South Africa, Hefer went onto studying for 16 years as a creative director. Which lead him to working as the art director, creative director as well as the executive creative director at a range of different advertising agencies, these agencies where based in Johannesburg, Cape Town and New York. After working in the field for a couple of years in 2007 he left these agencies to start up a creative consultancy known as Animal Farm, he is now currently working at Porky refer design (Design Indaba Online 2015). Hefer is an extremely successful South African …show more content…
This is very evident in one of his most successful creations, his Port Jakson Nest. As said before Hefer has a nature inspired style about his work and this is portrayed in his products. The nest has a very earthiness style. He portrays many different techniques in this product for instant he draws on indigenous weaving techniques. Hefer was taught these techniques by blind weavers who also made these nests. These blind people could not see so they used their sense of touch and feel to achieve the quality in their work. As a part of South African heritage Hefer also used indigenous craft …show more content…
Anderson is a Zimbabwean based designer whose skills lie with sewing unconventional materials. Hefer originally came up with the idea’s for the human size nest as he thought it would be a good initiative for bird viewing in game parks. The nest is made with the outer skin of the piece being made from numerous truck tyres that have all been individually sewn together which therefore has created a smooth textural value to the nest. The reason this specific material was used, firstly because it is a repurposed material as Hefer always takes the environment into consideration and secondly because tyre materials has a life span of approximately 40 000 years. Furthermore the circular shape of this human size piece creates a visual interest the radial sun-beam pattern of the numerous triangles also creates a specific rhythm through the repetition of the vehicles. This piece of work is built in an extremely efficient way for instance it has steels and stainless steel in the hanging mechanism which therefore contributes to the efficiency of the product and its inability to fall. Through the efficiency of this work it also achieves a sense of balance which thus makes the product very symmetrical. The pattern on this piece also highlights African culture and history, on the opening of the nest there is a repetition of triangles as mentioned above these triangles aid to an African style. There is also a
Focussed research
Local designer
Porky Hefer
Biographical detail:
Porky Hefer is a well known award winning South African designer. Refer was both born and bred in South Africa, Hefer went onto studying for 16 years as a creative director. Which lead him to working as the art director, creative director as well as the executive creative director at a range of different advertising agencies, these agencies where based in Johannesburg, Cape Town and New York. After working in the field for a couple of years in 2007 he left these agencies to start up a creative consultancy known as Animal Farm, he is now currently working at Porky refer design (Design Indaba Online 2015). Hefer is an extremely successful South African …show more content…
This is very evident in one of his most successful creations, his Port Jakson Nest. As said before Hefer has a nature inspired style about his work and this is portrayed in his products. The nest has a very earthiness style. He portrays many different techniques in this product for instant he draws on indigenous weaving techniques. Hefer was taught these techniques by blind weavers who also made these nests. These blind people could not see so they used their sense of touch and feel to achieve the quality in their work. As a part of South African heritage Hefer also used indigenous craft …show more content…
Anderson is a Zimbabwean based designer whose skills lie with sewing unconventional materials. Hefer originally came up with the idea’s for the human size nest as he thought it would be a good initiative for bird viewing in game parks. The nest is made with the outer skin of the piece being made from numerous truck tyres that have all been individually sewn together which therefore has created a smooth textural value to the nest. The reason this specific material was used, firstly because it is a repurposed material as Hefer always takes the environment into consideration and secondly because tyre materials has a life span of approximately 40 000 years. Furthermore the circular shape of this human size piece creates a visual interest the radial sun-beam pattern of the numerous triangles also creates a specific rhythm through the repetition of the vehicles. This piece of work is built in an extremely efficient way for instance it has steels and stainless steel in the hanging mechanism which therefore contributes to the efficiency of the product and its inability to fall. Through the efficiency of this work it also achieves a sense of balance which thus makes the product very symmetrical. The pattern on this piece also highlights African culture and history, on the opening of the nest there is a repetition of triangles as mentioned above these triangles aid to an African style. There is also a