Pork Floss Bun Case Study

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1.3 Information on Pork Floss Bun
The famous Pork floss bun was created by the Finance Director, Ms Katherine Quek. This bun contains a mix of western-style sweet creamed bun coated with a generous layer of the Asian ingredient pork floss. The egg cream used in their pork floss buns are also the secret ingredient which contributes to why it outshines similar products from their competitors. Other than that, only several chefs are given the recipes to this clandestine goodness.

BreadTalk also makes it a habit to change up their menu every 2 years but without ever leaving out their classic signature pork floss bun. During the months of July and August, BreadTalk makes it a habit to have different flavors of floss buns to celebrate their anniversary.
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In such cultures, rigid rules, policies, laws and regulations are adopted and put in place. Therefore, these societies will tend not to accept changes willingly and are very risk adverse.

Both South Korea and Mexico are countries with high Uncertainty Avoidance. South Korea and Mexico are renowned to have a rich and traditional culture, rules and social code which are the characteristics of a high uncertainty avoidance culture.

On the other hand, Singapore scores a very low value of 8 for Uncertainty Avoidance. Unlike Mexico and South Korea, Singapore’s society highly abides to many rules and regulations. This is not for the people’s need for structure, but instead because of the nation’s high PDI. Low Uncertainty Avoidance of the Singapore culture can be seen in a particular sentence locals used to describe their country: “Singapore is a fine country. You’ll get a fine for everything”.

1.4.5 Long term orientation vs Short term orientation
“Long-term orientation is when you are focused on the future. You are willing to delay short-term material or social success or even short-term emotional gratification in order to prepare for the
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Restraint stands for a society that suppresses gratification of needs and regulates it by mean of strict social norms" Mexican culture is towards indulgence, as it has a high score of 97. This shows that the people in the Mexican society are more willing to display behaviors that are towards their desires and impulses connecting to enjoying life. They have a rather optimistic attitude and display positive thinking as well. There is an importance of leisure time to the members of this society. However, South Korean has a low score of 29, which shows that they are more restraint. Unlike the Mexican society, restraint cultures are more pessimistic and do not emphasize a lot on leisure time. They have control over their desires, with actions being restrained by the norms.

On the contrary, Singapore again sits in between Mexico and South Korea, scoring an intermediate 46. According to the description on Geert Hofstede’s website (https://geert-hofstede.com/singapore.html), a middle value of 46 makes it difficult to

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