Why Is Prcini's Restaurant Successful

Porcini’s has maintained its high product and service quality uniformly throughout all its locations. They have managed to keep their unique ambiance of a family owned restaurant even as they expanded out of the North End. This has resulted in a subtle atmosphere as opposed to other Italian restaurant competitors that have created, as they describe, an “Italian theme park.” It has been apparent that the customers truly appreciate this atmosphere along with the consistent high-quality food.
The restaurant maintained its excellent food quality due to recipes of Chef Mariana Molise, winner of the James Beard award. She not only contributed recipes to the franchise, but also trained each chef in her “flash cooking” techniques. The recipes were …show more content…
These locations however had to be less expensive than the regular restaurants and offer a faster service, as they were catered towards people driving on long interstates that are either looking to eat and get back on the road, or eat and sleep at a nearby lodging. This resulted in chef Marian Molise developing a Pronto Menu in her kitchen that was less extensive and priced lower. These meals were specifically geared towards fast preparation but kept the spirit of the restaurant with dishes such as Porchetta Arrosta and Pesca …show more content…
While franchising is easier as other parties are managing each branch, it can lead to variability in quality from location to location. With syndication Porcini’s operates on behalf of the investors, but they will be able to control every restaurant themselves, leading to more consistent quality even with aggressive expansion. This concept is particularly beneficial to the Pronto concept as well as undeveloped highway interstates are mostly owned by investors. These investors can turn their land into profiting businesses without having to handle the day to day hassles of running the