The research focused on two ‘dictionaries’: “political populism” - words and phrases such as ‘lobbyists’ and ‘the system’- and “economic populism” - e.g. ’big banks’ and ‘the rich/wealthy’ - with the word ‘elites’ being included in both. The frequency of these words and phrases in campaign speeches was then measured to compare each candidate’s rate of anti-establishment language. Discourse analysis is an interpretivist, qualitative method which focuses on the role language has in shaping the political world. This is a context specific technique with an ability to uncover unidentified features of human behaviour. However, positivists would argue that, due to language being open to interpretation, discourse analysis is unable to provide definite answers and therefore lacks the necessary objectivity. It follows another research tool might have been more effective in establishing whether - and to what extent - populist rhetoric and ideologies were influential in the 2016 US general
The research focused on two ‘dictionaries’: “political populism” - words and phrases such as ‘lobbyists’ and ‘the system’- and “economic populism” - e.g. ’big banks’ and ‘the rich/wealthy’ - with the word ‘elites’ being included in both. The frequency of these words and phrases in campaign speeches was then measured to compare each candidate’s rate of anti-establishment language. Discourse analysis is an interpretivist, qualitative method which focuses on the role language has in shaping the political world. This is a context specific technique with an ability to uncover unidentified features of human behaviour. However, positivists would argue that, due to language being open to interpretation, discourse analysis is unable to provide definite answers and therefore lacks the necessary objectivity. It follows another research tool might have been more effective in establishing whether - and to what extent - populist rhetoric and ideologies were influential in the 2016 US general