The concert was free in which the attendees simply had to pick up tickets at select places where I happened to be lucky enough to snag one of the last remaining tickets. The concert was on May 21, 2012, with over 25,000 attendees and was held at the Shoreline Amphitheater in Mountain View, California. The show was a part of the MBC Korean Music Wave and was hosted by Google where the concert was streamed worldwide on MBC K-Pop and YouTube presents. I remember the concert as if was yesterday, and recall literally crying as the concert began. I finally had the chance to live my K-Pop dream of seeing my K-Pop idols in concert performing in person right before my very eyes, it was truly a dream come true. The concert lineup featured popular K-Pop groups such as Kara, MBLAQ, Sistar, f(x), Beast, Girls’ Generation, Wonder Girls, Super Junior, and TVXQ (Sylphid “Concert Review”, par 1-2). After the concert my love for the genre only grew and one day I only hope to attend yet again another K-Pop …show more content…
Before K-Pop gained its massive following it largely relied on a B2C strategy of focusing on sales through idol’s radio and TV appearances. However, with illegal downloading of music so rampant the B2C largely incurred more losses, unless an idol could break into foreign markets where copyright protecting is strictly enforced. Thus, the B2B strategy was implemented by exporting music directly on YouTube and iTunes for music streaming and downloading music (Park, page