Pop Culture Research Paper

With the internet growing, people around the globe can freely share ideas and cultures, also known as pop culture. Pop culture, as defined by Oxford dictionary, is the popular culture shown through media and aimed at younger people such as teens. Pop culture became popular with the introduction of the internet because people can share many of their ideas. A popular example of pop culture are images that are known are memes. Alexandre Philippe believes that pop culture can bring people of different cultures together and he talks about it in a TED talk. Memes accomplish this because it makes multiple people laugh and relate to the image. Another example of pop culture are advertisements; many are found on websites, videos, movies, and television …show more content…
An example of said advertisement, is a graphic card advertisement that portrays their new product called the GeForce GTX 1080 made by NVidia. There is community on a website called Reddit, where a group of people who built their own computer can gather and give tips about building a computer or talk about their own computers. The advertisement, calling it the GTX 1080 advertisement, was found on YouTube. The GTX 1080 advertisement is an example of pop culture advertisement that can be analyzed through its format, assumptions, and value. The GTX 1080 advertisement is a video that tries to sell the NVidia GeForce GTX 1080 graphics card. Many people build computers from different parts; motherboard, central processing unit or CPU, ram, a CPU cooler, a power supply, a case with cooling fans, a storage unit such as a hard drive, and lastly the graphics card. People spend upwards of six-hundred dollars on the Newegg marketplace. Newegg is a website that specializes in selling computer parts, computers, and other electronics. The GTX 1080 is a graphics card that is made by NVidia and is one of the most popular and powerful graphics card in the market. NVidia is one of …show more content…
It is to show that the GTX 1080 is the best on the market and why people should buy it. There are many graphics card on the market and NVidia has to show that the GTX 1080 is the fastest and most powerful on the market. It can accomplish this because of the format and assumptions in the advertisement. The format helps a lot with promoting its value. An example of the word choice that helps is that it is twice as efficient as Maxwell. Maxwell is already a fast architecture because it is in many of the popular graphics card made by NVidia. Along with the word choice, the images also help with showing the GTX 1080 is the best in the market. Because it is being built, it seems brand new and because it is brand new, it would be better than the rest of the competition. Also, as mentioned previously, the explosion from the beginning makes it seems like something big is going to happen, something powerful just like the big bang in the Big Bang theory. The assumption also helps with promoting the values of the advertisement because it affects the word choice. NVidia assumes the viewer would know the difference between graphics card so they use words that describes its