Two words, resembling a child's handwriting, proclaiming speed: zoom zoom. Mazda wants the customer to want to feel like they were as a kid, they want to go fast. These two simple words empower the customer, craving speed and innocence. In Ben Franklin’s Poor Richard’s Almanac, one of his aphorism states, “the doors of wisdom are never shut” suggesting that there is no end to the amount of wisdom one can acquire in a lifetime.There is a surprising connection between Mazda “zoom zoom” and Franklin’s words because they both approach the idea of life. Throughout your life you will have opportunities to gain knowledge and wisdom through experience as a human. What Franklin is stating is that you may never have enough satisfaction in wisdom, you
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There are certain ways you can look at something and think ‘ Well, sometimes you have to go slow’ or ‘The opportunity to obtain wisdom isn’t always there’. Mazda’s slogan of “Zoom, zoom” is aiming toward the kid side of adults who wish to drive cars through a scenic country view but life isn’t about driving around with your perfect car enjoying the company of your perfect family. These ideas appear when thinking about a reality check, meaning that once you are an adult you cannot keep living through your childhood views. You need to grow up and face the fact that you can’t always have the things you want. People that can’t afford a red convertible won’t be able to be a kid again. Franklin's aphorism states “The doors of wisdom are never shut” trying to put an image into your head of a college student who will never stop growing and learning because, of course, the opportunity will never disappear. This might be true for people living in nice houses but for children and families that live in poverty who won’t be given the opportunity to gain all sorts of knowledge, the door was shut right when they were born. The idea of someone living in the United States of America, who lives in a nice house, gets good grades and generally enjoys life would be opportunistic enough in order to succeed in getting into college. For children living in Zimbabwe don’t have the opportunity to get the right education because of how low the poverty level is. The companies that broadcast slogans across the country tend to trick the consumer into thinking they need that product therefore creating the opposite aphorisms and opposite
There are certain ways you can look at something and think ‘ Well, sometimes you have to go slow’ or ‘The opportunity to obtain wisdom isn’t always there’. Mazda’s slogan of “Zoom, zoom” is aiming toward the kid side of adults who wish to drive cars through a scenic country view but life isn’t about driving around with your perfect car enjoying the company of your perfect family. These ideas appear when thinking about a reality check, meaning that once you are an adult you cannot keep living through your childhood views. You need to grow up and face the fact that you can’t always have the things you want. People that can’t afford a red convertible won’t be able to be a kid again. Franklin's aphorism states “The doors of wisdom are never shut” trying to put an image into your head of a college student who will never stop growing and learning because, of course, the opportunity will never disappear. This might be true for people living in nice houses but for children and families that live in poverty who won’t be given the opportunity to gain all sorts of knowledge, the door was shut right when they were born. The idea of someone living in the United States of America, who lives in a nice house, gets good grades and generally enjoys life would be opportunistic enough in order to succeed in getting into college. For children living in Zimbabwe don’t have the opportunity to get the right education because of how low the poverty level is. The companies that broadcast slogans across the country tend to trick the consumer into thinking they need that product therefore creating the opposite aphorisms and opposite