Pomegranate Juice Rhetorical Devices

The Real Fountain of Youth? Is there really one drink that can extend your life? Perhaps it can even help you avoid death? POM Pomegranate Juice is a company that sells large quantities of one hundred percent pure pomegranate juice, from concentrate, that they claim can extend your life. POM has been in business since 2002, and was founded to ride the wave of popularity following the newfound benefits of pomegranate juice. This juice is said to be of the highest quality found and does not have much competition in its area. POM is very well known and is purchased by many Americans each year. POM is successful in marketing its products because it appeals to the viewer’s fears and beliefs to create a sense of safety and saving power within their consumers. First, POM uses the rhetorical …show more content…
This advertisement is effective because of its appeal. It does a great job of creating a connection between the audience and product by using pictures and words. The second rhetorical device that POM uses in this advertisement is logos, or appeal to logic. Logos is the act of using rhetoric to appeal to someone's logic or reason. This ad properly appeals to logos because it uses the knowledge of the reader to show why it is a good product. In the advertisement, the words “The antioxidant power of pomegranate juice” appear in a deep red color and drastically stand out from the background. They are made to stand out because they can easily be read and connected to logos through the audience's knowledge of antioxidants. It is common knowledge among the audience, being older people, that antioxidants are good for your overall health as they prevent many diseases and certain types of cancer and this advertisement uses this knowledge to connect POM’s product with those saving