Political party origin from a conglomerate of individual who have same a political ideology and the same purpose to be candidate in the general election that lead to development important concepts to establish a political party. In this article divined concept in two aspects. Firstly, political aspect that be composed of concept, theory and action. Secondly, management and business administration aspect that apply management and business administration concept in business areas to political market concept in political areas. The changing of factors, contexts and environment affecting to political parties in democratic regime that lead to political crisis in the
