Political Economic Paradigms Analysis

1978 Words 8 Pages
Political-economic paradigms are useful in analysis of a contemporary media arrangement and the role of media in political practices, both in a New Zealand context. In doing this some key issues are illuminated; the state of democratic process in New Zealand and how it is compromised or facilitated, the role of technology in politics, social values that are perpetuated through mainstream media, the significance of advertising and ultimately the relevance of understanding a variety of differing political economic paradigms. This essay is organised into three key parts. The first describes key aspects of liberal-pluralism and Marxism, that are relevant. The second applies these paradigms to New Zealand 's mainstream print media after digital …show more content…
The fast-paced development of online technology and the subsequent digital convergence of print media has led to economic restructuring in mainstream news (Fitzgerald, 63). Digital convergence increases the commodification of communications, in news media through a reliance on advertising revenue, which in turn prioritises viewership over public interest (Fitzgerald, 67) With digitisation comes the ability to package and repackage information and entertainment as well as measure and monitor it (Ibid, …show more content…
Digital convergence has meant that online mainstream news journalism in New Zealand is struggling to sustain itself, hence the proposed Fairfax - NZME merger that would mean an 89% market share for the company (Conversation, 2016). This is a worrying step toward a monopoly, a single firm with immense power and unreasonable ability to control economic operations and content type/distribution, therefore a lack of diversity throughout online print media. Liberal-pluralism suggests competition and rational consumption ought to be the natural state of affairs, a monopoly would compromise this initiative. However, The commerce Commission states that the merger involves advertisers and consumers, it is assessing the impact on national to local news content that would occur, as well as the integrity and accuracy of news media in New Zealand (Media Releases, 2016). Furthermore, one key thing that is being assessed is whether the merger has the potential to significantly reduce competition in the market and if so, will it pass the Public Benefit Test (NZME, 2016). Based on these guidelines, Liberal-Pluralists will likely consider the merger to be a positive thing if approval is granted by the Commission

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