Advertising In The 1940's

Great Essays
Often, the most troublesome events cause people to come together. Whether it be a family having trouble, a business failing, or even a country that has fallen under attack. Since our country’s birth, in the revolutionary war, to our present war in Iraq, we have united to overcome various enemies. A common method that our country uses to unify its citizens during times of need is by spreading political advertising. There are two specific points in history where our country has utilized its power of advertising to create unity, during the 1940’s and during 2001. In the 1940’s, we raised arms against Hitler and the Nazis, while in 2001 we fell under attack by the Taliban from Iraq. Although both situations were resolved by the use of political …show more content…
Hitler was attempting to eradicate the Jews, and conquer the world. In turn, the rest of the world powers had to rise up against Germany and its allies. In this situation, the United States was raising arms against a true world threat, unlike that of 2001, where we acted in affairs that didn’t concern us. The technique that became the most effective to get everybody onboard for the war effort was political advertising. Through various types of advertising, the United States, created feeling of patriotism in its citizens. This advertising each citizen felt like they were an individual part of the war. Women and children at home, who were rationed on what they could use, viewed this situation as a way to help their country. Instead of thinking that this dilemma was unfair, they were proud to sacrifice for their country. As stated by Robison in a compilation of oral histories of WWII, the women played a huge role in victory. “It was an awful lot of growing up to do rather quickly, an awful lot of responsibility to assume, In fact, the women I think were very good, very strong,” (Robison 163) Short Quote. This patriotic mindset was created by the famous advertising during World War II. On the other hand, in 2001 the advertising of the war in Iraq made it more evident that we had no business in their foreign …show more content…
But despite the overwhelming military victory in Iraq, public opinion turned against the war when the sincerity of President Bush’s motives came to be questioned by American society as a whole...parents taught their children that “honesty is the best policy,” for example, whereas other-directed parents teach their children to “do the best you can under the circumstances,” and they take their advice in raising children from self-help books, the media, and peers. Sincerity is assumed for the first two social types, but the other-directed type is more cynical and therefore more sensitive to the fine distinction between “fake sincerity” and real sincerity (Mestrovic 32-33) Long

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