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Case Study: Southern Bakery Social Media Policy

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Social Media Policy
Group 4: Abigail, Caitie, Kate, Madison, Sara
Feb. 24, 2016
PRCA 3334-01H

Southern Bakery Social Media Policy

The purpose of this document is to provide the employees of Southern Bakery with policies to abide by when using social media. Our company strives to have a positive reputation among all customers, community members, competing companies and outside visitors. It is important that our employees uphold this reputation on their social media pages. With the policies provided in this document, employees at Southern Bakery will have a better understanding of the social media conduct that is to be expected of them.

Our company uses social media in order to create authentic, lasting relationships with current customers, …show more content…
This allows us to further reach people even outside of our desired group.
● Twitter: Twitter is widely popular among young adults and allows the company to interact with its clients through short messages that can be spread easily through “retweets” and “favorites.? In addition, it can be easily accessed by searching the company hashtag “#SouthernBakery,” and through keywords using the advanced search tool Twitter …show more content…
Pictures of our store locations and numerous baked goods and beverages are posted on Instagram in order to introduce followers to our different bakeries and products/services provided. These pictures further entice people to visit the bakery and spread the word to others to visit the bakery and follow us on social media accounts as well. Additionally, like on Twitter, using the hashtag “#SouthernBakery” is important for easy accessibility.
● Pinterest: Pinterest is a useful tool for reaching brides along with many other females, event planners, or visitors because of its ability to post pictures in a gallery type format where these audiences can “pin” them and keep them organized in specific folders based on personal preference. When planning events, brides and event planners/managers turn to Pinterest for inspiration and ideas which is the main focus of Pinterest for Southern Bakery.
● Blog: Our company blog provides an authentic voice to our company. This allows us to present ourselves as a transparent company. We use this tool to provide both informative and enticing information to our audience both through pictures and descriptions. In addition, this blog helps invite people that visit the blog to engage, interact, and offer feedback to the information posted in association with our

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